Analysis: Why NACS Left Us Hyped on Energy+
As expected, this month's National Association of Convenience Stores (NACS) trade show was a major showcase for the latest and greatest in the still-evolving "energy+" category, which has seen functional ingredients and fitness trends converge with product innovation (and some familiar candy flavors) to create a dynamic new force within the beverage market. BevNET contributor Joshua Schall tracked developments within the space at this year's show.