News

Going Deeper on Polar Addiction: Comedian Josh Gondelman Talks Seltzer

Last week Slate published an ode to Worcester, Massachusetts-based sparkling water brand Polar Seltzer, guest written by comedy writer Josh Gondelman. We spoke with him to learn more about his homegrown love for Polar and to get a creative consumer’s insight into why the 141-year-old brand resonates so deeply with New Englanders.

How BuzzBallz Has Kept The Party Rolling

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?

Bossa Nova CEO: Expansion Threatens to Outpace Operating Capital

Bossa Nova may be falling victim to its own success, founder and CEO Alton Johnson told BevNET last month. According to Johnson, the functional sparkling water brand has struggled to secure the necessary financing to maintain its business despite good margins and high velocities at its natural channel retail partners.

The High Shelf: How CPG Will Play A Part In On-Premise Cannabis

Whether you choose to sip it, snack it or smoke it, consuming weed in any form in a public setting has been illegal – until recently. Slowly but surely, cannabis-friendly lounges are coming into existence and may present new opportunities for non-infused CPG brands.

NielsenIQ: Non-Alc Sales Stabilize as Volume Declines Slow

Non-alcoholic beverage sales stabilized in the two-week period ending July 1, as volume declines slowed against more moderate pricing action, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.