Nikka Whisky Targets U.S. Market with Increased Whisky Allocation
San Francisco, Calif. – Nearly a decade after the Japanese whisky boom reached the shores of the U.S. market, Nikka Whisky has announced an increase in the U.S. allocation in…
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Back from the Brink: NFL Star Damar Hamlin Partners with Don’t Quit!
As Damar Hamlin prepares to suit up and return to the field for the upcoming NFL season, he’s bringing that “don’t quit” attitude to, well, Don’t Quit! The protein and energy drink brand announced today that Hamlin has officially joined the company as an equity partner, marking the athlete’s first official beverage brand partnership.
As Major Brands Waver, Gay Water Aims for Authenticity
Growing up, Spencer Hoddeson said he mostly heard the term “gay” in a negative context. Now, he wants to destigmatize the word and create representation in spaces that traditionally don’t have LGBTQ-owned products, one Gay Water at a time.
Pete Evick And KO Distilling Team Up To Release ‘Evick Edition’ Single Barrel Bourbon
Manassas native, music director for the Bret Michaels Band and author, Pete Evick, has teamed up with Manassas craft distiller KO Distilling to release Bare Knuckle Evick Edition Bourbon.
New Riff Distilling Unveils Malt Whiskey Project
New Riff Distilling is announcing its Sour Mash Single Malt project, an unprecedented exploration of the intersection of malted barley and the sour mash Kentucky whiskey making regimen.
KDP, La Colombe Partnership Shakes Up Canned Coffee Category
KDP announced this morning that it is investing $300 million in Philadelphia-based coffee company La Colombe, making it the second largest investor in the brand with a 33% equity stake and strengthening its ambitions of moving deeper into the RTD coffee category.
New 30-Year-Old GlenAllachie Announced
Independent Scotch whisky firm The GlenAllachie announces the next iteration of its oldest and most exclusive core range expression: The GlenAllachie 30-year-old Cask Strength Batch 3.
15 STARS Fine-Aged Bourbon Expands Portfolio With Award-Winning Platinum Expression
15 STARS announces the expansion of its fine-aged bourbon whiskey portfolio with the limited release of its award-winning Platinum expression.
Barcode, Expanding All Throughout The State of Texas, Now Available in Albertsons, Randalls and Tom Thumb
Barcode, the leading fitness drink for hydration, is excited to announce its rapid expansion throughout the State of Texas, with its products now available in Albertsons, Randalls, and Tom Thumb stores.
GLOW Beverages Inc. Signs Distribution Deal With Albertsons Supermarkets to Expand Texas Footprint
GLOW Beverages Inc., a portfolio company of functional beverages, announced that it has signed a distribution deal with Albertson’s, including retailers throughout the state with over 900 locations including Market Street, Randall’s, Thom Thumb, and United Supermarkets.
AdvoCare Launches Powdered Kombucha, AdvoCare Harmony, in Pomegranate Lemonade Flavor
AdvoCare International, LLC, a health and wellness company, introduces AdvoCare Harmony, a powdered Kombucha supplement that comes in convenient stick packs for an on-the-go lifestyle.
Day One Beverages Announces Exclusive Stadium Retail Partnership With Phoenix Rising FC
Sparkling water + CBD brand Day One Beverages announced an exclusive stadium retail partnership with Phoenix Rising FC. This partnership marks the first collaboration between a professional sports franchise in Arizona and a CBD brand.
Livvy Dunne Joins Accelerator Active Energy As Newest Brand Ambassador
LSU Gymnast and TikTok sensation, Livvy Dunne is the newest brand ambassador of Accelerator Active Energy, a modern, better-for-you performance energy drink.
Beam Suntory Names New CEO
Beam Suntory CEO Albert Baladi will be stepping down and passing the baton to Greg Hughes, who serves as the company's senior vice president chief growth and brands officer, the company announced yesterday.