After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly calls out its biggest competitor.
Hard Truth Distilling Co., Indiana’s largest destination craft distillery, has reached a major company milestone by airing its first television advertising campaign this month, with a radio campaign to break on February 27.
Cincoro Tequila, a leading luxury spirits company, announced that Jeff Agdern has been appointed as its new President, effective immediately.
Irish Distillers, producers of some of the world’s most well-known and successful Irish whiskeys, announces the U.S. exclusive of METHOD AND MADNESS Rye and Malt Irish Whiskey, another boundary pushing release created at the company’s innovation hub in Midleton, the Micro Distillery.
Laws Whiskey House, the award-winning, purpose-driven distillery in Denver, announces the 2023 release of their Bottled in Bond Four Grain Bourbon.
Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.
When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.
Petal Sparkling Botanicals, a certified organic and woman-owned beverage company, has announced the launch of its new line of Ginger Ales, made with real ginger and infused with botanicals, prebiotics, and adaptogens.
As Women’s History Month in March and Earth Month in April get closer, Owl’s Brew Boozy Tea will launch their Limited Edition Partea for the Planet Box to raise awareness for Women’s Voices for the Earth (WVE).
Echo Spirits Distilling Co., a Columbus-OH-based craft distillery known for its award-winning rums, announced that it is expanding its spirits to the heart of bourbon country. The company will be selling its high-quality rums in Kentucky through local liquor stores, bars, and restaurants.
Ohanafy, a craft beverage operating system for breweries, announced that due to popular demand, the company is extending its world-class solution, the only one-of-its-kind built on Salesforce – to distilleries, wineries, cideries, kombucha, ready-to-drink, and non-alcoholic industries.
Beach Whiskey, the American-made clear whiskey brand owned by Darco Spirits, announced the launch of their all-new Beach Whiskey Canned Cocktails.
Major League Pickleball (MLP) announced a multi-year partnership with award-winning tequila brand, Dulce Vida. As the first-ever tequila sponsor of MLP, Dulce Vida will be the official and exclusive tequila on-site at all MLP events through the 2024 season, giving pickleball fans the opportunity to sample and learn about Dulce Vida’s wide variety of tequilas.
Cierto Tequila, a luxury portfolio of award-winning, 100% additive-free authentic tequilas, begins its U.S. rollout this month. Initially launching in California, Florida, Texas, New York, Illinois, Arizona, Colorado, Nevada, and Delaware, Cierto will expand nationally throughout 2023.
