POWERADE announced basketball superstar Ja Morant as the brand’s newest athlete partner – the first athlete partnership for POWERADE in more than five years.
Sanzo, the first-ever Asian-inspired sparkling water brand founded by Queens-born, Filipino American Sandro Roco with a mission to bridge the gap between Eastern and Western culture, releases the sixth flavor of its cult-favorite, fruit-forward sparkling water: Pomelo.
Eat the Change, the planet-friendly snack company founded by social entrepreneur Seth Goldman and celebrity Chef Spike Mendelsohn, announces an extension of its ready-to-drink organic iced tea line Just Ice Tea in three new varieties: Mango White Tea, Original Black Tea and Lemon Ginger Herbal Tea.
Westrock Coffee Company has acquired Los Angeles-based Bixby Coffee Roasters, giving the former an opening into “the emerging influencer-led brand space” as well as further growth for its omni-channel offerings.
Award-winning branding and creative agency The Working Assembly, launches a rebrand for Marin Living Foods, a small batch, plant-based almond milk.
Dairy Farmers of America, a national farmer-owned cooperative with more than 11,500 family-farm owners is introducing, in partnership with the Good Culture brand, a breakthrough new innovation for milk.
Harmless Harvest, the leader in organic, plant-based coconut products, introduces Harmless Harvest Organic Coconut Water With Aloe Pulp, a hydrating, delicious addition to the brand’s wildly popular portfolio of organic coconut waters.
Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
Del Papa Distributing Company recently gifted $50,000 in matching funds to support the Southeast Texas Food Bank’s efforts to eliminate hunger and inadequate nutrition in Southeast Texas.
Beloved Speyside Scotch whisky distillery Benriach announces the arrival of The Sixteen to its portfolio, reintroducing the ‘missing piece’ to its flavor-forward line-up of Single Malt Scotch whiskies.
As it expands operations across the country and continues to build out new business units, beverage incubator L.A. Libations (LAL) has hired for several new key roles and is seeking to fill 35 more job openings this year. Also, The Alkaline Water Company president and CEO resigns and Nirvana hires a new CMO.
Spritz Society, the award winning sparkling wine cocktail brand founded by media influencers and entrepreneurs Ben Soffer, and Claudia and Jackie Oshry of The Toast, has launched its limited edition collaboration with top podcaster and serial entrepreneur Lauryn Bosstick of The Skinny Confidential.
Kentucky-based Log Still Distillery is entering the Georgia market for the first time. In a partnership with Winebow Fine Wine & Spirits, Monk’s Road Bourbon, Monk’s Road gins, and the Rattle & Snap Tennessee Whiskey line hit shelves statewide by the end of February.
Baldor has supplied East Coast restaurant and retail customers with grocery items for over 30 years. Murphy walked us through the pandemic's impact on operations and the company’s vendor and retail partners and gave us a look into what success looks like inside Baldor's network.
