News

SOMI Announces Launch of Improved Formula

by Press Release,

With health-focused New Year’s resolutions in full swing, SOMI has just released an enhanced version of their beverages to prove that consumers don’t have to compromise their health for a flavorful boost of energy.

Introducing OPTIMIST Drinks’ The Bitter OPTIMIST: Cali Amaro

by Press Release,

OPTIMIST Drinks, the Los Angeles–based non-alcoholic spirits brand behind OPTIMIST Botanicals (Bright, Fresh and Smokey), is proud to announce the newest addition to its portfolio, The Bitter OPTIMIST: Cali Amaro.

Taste Radio: Making The Hard Decision Can Be Humbling. But It Changed Everything For This Brand. Taste Radio: Making The Hard Decision Can Be Humbling. But It Changed Everything For This Brand.

Taste Radio: Making The Hard Decision Can Be Humbling. But It Changed Everything For This Brand.

by BevNET.com Staff,

Greater Than co-founders Mark and Jon Sider spoke about how timing and humility played into the brand’s dramatic repositioning, a shift that elicited over $8 million in DTC sales in each of the past two years. They also explained how they effectively incorporated user-generated content into digital media initiatives and opened up about how their relationship and those with others have been impacted by the challenges of entrepreneurship.

ICR 2023: Black Rifle, UNFI, SunOpta & Zevia Share Updates ICR 2023: Black Rifle, UNFI, SunOpta & Zevia Share Updates

ICR 2023: Black Rifle, UNFI, SunOpta & Zevia Share Updates

by BevNET.com Staff,

This week, a cross-section of public and private companies from across industries is meeting in Orlando, Florida for the 25th edition of the annual ICR conference. The invitation-only event featured a full-slate of daily presentations from publicly traded companies on its opening day today.

RodeoCPG Sells R&D To JPG Resources, Seeks To Scale Sales RodeoCPG Sells R&D To JPG Resources, Seeks To Scale Sales

RodeoCPG Sells R&D To JPG Resources, Seeks To Scale Sales

by Adrianne DeLuca,

JPG Resources has acquired RodeoCPG’s Brooklyn-based R&D team allowing JPG to better serve brands in the Big Apple, while Rodeo pivots toward becoming a targeted, tech-forward sales management platform.

Hold the Bubbles: Canned ‘Hard Water’ Has Arrived Hold the Bubbles: Canned ‘Hard Water’ Has Arrived

Hold the Bubbles: Canned ‘Hard Water’ Has Arrived

by Ferron Salniker,

While the term “hard water” might make you think of whether you need to change your detergent brand, in the case of Bluebird Hardwater, it’s a little more literal. The ready-to-drink cocktail launched this week offering the first canned beverage combining premium spirits with pure non-sparkling mineral water.