After selling out the first batch of "Rock the Barrel" bourbon in less than 18 hours, GRAMMY-award winning guitarist John Petrucci and internationally acclaimed craft bourbon whiskey distillers Iron Smoke bring you their newest batch in the “Rock the Barrel” lineup: “Rock the Barrel 2.”
After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib'All Day of service on June 16. This year's focus — in partnership with Keep America Beautiful, a leading national nonprofit designed to end littering, improve recycling and beautify communities — will be on protecting nature and improving biodiversity. More than 18,000 Pernod Ricard USA employees will participate around the world to work on a wide variety of community projects, ranging from planting trees in natural conservation areas and renovating green urban spaces, to collecting waste from beaches and rivers.
The pronghorn is the second-fastest land mammal in the world, second only to the cheetah. But the pronghorn can sustain its speed for longer than a cheetah, according to Dia Simms, a co-founder of Pronghorn, an initiative focused on cultivating the next generation of Black entrepreneurs, executive leaders, and founders within the spirits business. Simms, the CEO of Lobos 1707 Tequila & Mezcal, called the name Pronghorn symbolic of the race to correct inequity in the spirits industry, which she described as a marathon, not a sprint.
Utmost Brands, Inc., maker of GuS – Grown-up Soda introduces its new Mango Peach flavor at the Summer Fancy Food Show in New York City. Made with ripe mango puree, sweet peach juice, and a touch of cane sugar, the new flavor delivers a full-bodied tropical taste sensation in a craft soda. With only 90 calories per 12oz. bottle, it clocks in at 40% fewer calories and carbs than a typical 150 calorie soda.
Olé Cocktail Co. is also pleased to announce it has entered into a strategic partnership with global beverage distributor Southern Glazer’s Wine and Spirits as of March 1, 2022. With over one million points of distribution, Southern Glazer is the premier beverage distributor in the U.S. and Canada, and will serve as a critical partner in Olé’s rapid expansion plans. As the newly named recipient of a Spirits Awards Double Gold Medal, Olé is well-positioned for its eventual entry into the American market and is predicted to be a top RTD cocktail choice for consumers.
Consumers are searching for new forms of convenience, whether as clever packaging or new products, and prioritizing exciting and unfamiliar flavors at mealtime, according to market research firm IRI’s annual New Product Pacesetters report, released yesterday.
From actors to musicians to the world’s richest man, high profile figures have built their own category within the alcohol industry: celebrity spirits. But as celebrity-owned or endorsed brands become the norm, what makes them succeed or fail?
A new report by the Specialty Food Association shows that growth in the specialty food market has changed as the pandemic’s evolution over the last two years has brought dramatic price increases and a shift in consumer shopping and eating priorities. The category grew by 7.4% in 2021 as compared to 5.8% in 2020, reaching $175 billion in sales.
Although summer solstice is still a ways away, the season has unofficially arrived in the form of seven new ready-to-drink cocktails and mocktails. In this gallery, we highlight the first-ever canned cocktail lines from Kraken Rum and New Amsterdam Vodka and several modern twists on classic drinks from Uncle Tim’s.
Jones Soda has pulled the plug on a planned merger with Vancouver-based portfolio company Simply Better Brands Corp. (SBBC), citing “current market conditions” as the reason. SBBC previously agreed to purchase Jones Soda in April for roughly $99 million through an acquisition of all issued and outstanding Jones common stock.
The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Company”), a leading high-growth platform of better-for-you beverage brands, announced the appointment of Aishetu Fatima Dozie to the Company’s board of directors following her election at the Company’s annual meeting of stockholders held on June 1, 2022. Ms. Dozie brings more than 20 years of significant investment and executive entrepreneurial experience to the Company’s board. The other directors standing for re-election, Martin Roper and John Zupo, were also elected at the annual meeting of stockholders and will continue serving as board members.
Apparo, a plant protein ingredient company, announced a Series A investment of $3.5 million co-led by Endeavor8 and Finistere Ventures. Blue Horizon also joined the funding round.
Beam Suntory’s Laphroaig is excited to announce the much-anticipated annual release of its Laphroaig Càirdeas edition, Laphroaig Càirdeas 2022 Warehouse 1, to celebrate Friends of Laphroaig.
Sean "Diddy" Combs and the makers of CÎROC Ultra-Premium Vodka invite consumers to "experience the frequency of the LOVE Era" with the launch of CÎROC Passion. The new signature flavor is the first offering in the CÎROC portfolio that delivers more than a distinct taste; its bold design reflects an intensity and a frequency you have to experience. Together, Combs and CÎROC have now released more than 15 flavor innovations, becoming an industry and cultural leader in the vodka category.
