News

Breakthru Beverage Group Names Stephanie J. Soto Executive Vice President, Chief Human Resources Officer

by Press Release,

Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, announced that Stephanie J. Soto has been appointed to the role of Executive Vice President, Chief Human Resources Officer. As a member of the company’s executive leadership team, Stephanie will be responsible for all aspects of Human Resources including the development of a diverse and multifunctional human capital strategy, end-to-end talent management, and labor and employee relations all enabling the on-going growth, productivity, and profitability of the company.  

Jel Sert Embraces Ecommerce, Co-Branded Innovations for Powdered Products Jel Sert Embraces Ecommerce, Co-Branded Innovations for Powdered Products

Jel Sert Embraces Ecommerce, Co-Branded Innovations for Powdered Products

by Brad Avery,

Since it first opened its doors in 1926, Jel Sert has never lost its focus on producing powdered drink mixes. Now, as the powdered beverage category experiences an upheaval through an influx of innovative functional brands, the Chicago-based company is turning to new brands and channels to fuel growth.

Russell’s Reserve Reintroduces Limited Run of Critically Acclaimed 13-Year-Old Bourbon Russell’s Reserve Reintroduces Limited Run of Critically Acclaimed 13-Year-Old Bourbon

Russell’s Reserve Reintroduces Limited Run of Critically Acclaimed 13-Year-Old Bourbon

by Press Release,

Straight out of the Commonwealth of Kentucky comes the highly-anticipated second release of Russell’s Reserve 13-Year-Old Bourbon, the oldest expression of the core range ever released by the fan-favorite Russell’s Reserve. Described as a “once in a lifetime bourbon” by world-renowned spirits critic and bourbon authority Fred Minnick, this extremely rare, high-age whiskey quickly sold out upon its initial release last year. Bourbon lovers can rejoice that this celebrated whiskey will return with a limited second release this July and will continue to be released in small quantities as part of an annual release series moving forward. 

Novo Fogo Cachaca Announces Jeremy Lenz as CFO/COO Novo Fogo Cachaca Announces Jeremy Lenz as CFO/COO

Novo Fogo Cachaca Announces Jeremy Lenz as CFO/COO

by Press Release,

Novo Fogo has appointed Jeremy Lenz as Chief Financial Officer and Chief Operating Officer effective immediately. Lenz, who has been an investor in the company over the past several years, will be responsible for helping the Seattle-based company’s worldwide operations while providing financial stewardship during this period of accelerated growth. 

BABE Wine Launches ‘This Calls for BABE’ Campaign BABE Wine Launches ‘This Calls for BABE’ Campaign

BABE Wine Launches ‘This Calls for BABE’ Campaign

by Press Release,

Ring ring, BABE Wine calling with a very important message: it’s always the right time for BABE this summer. The “This Calls for BABE” campaign launches today, which is here for all of life’s wins and annoyances, no matter how small. Overreacting? Never heard of her. 

Costa Tequila Reports Record Growth This Year Costa Tequila Reports Record Growth This Year

Costa Tequila Reports Record Growth This Year

by Press Release,

Costa Tequila reports record growth this year, entering new markets in the US and bringing the first ‘Hi/Lo’ blend of tequila in the world to retail at more than 550 points of distribution nationwide. Costa, which launched in 2019 with a mission to redefine conventional tequila, has made continuous investments in distribution and brand development, increasing its rate of sale and adding 23 new distributors in 9 states so far in 2022. With a Neilsen rating of 520 in pricing and 445 overall, Costa is on track to reach 20,000 cases sold this year. 

BioSteel Named Official Sports Hydration Drink of the NHL BioSteel Named Official Sports Hydration Drink of the NHL

BioSteel Named Official Sports Hydration Drink of the NHL

by Brad Avery,

After racking up high-profile sponsorships with professional basketball and soccer teams and leagues, beverage maker BioSteel Sports Nutrition is hitting the ice -- literally. The company announced today it has entered a multi-year partnership naming BioSteel the Official Sports Hydration Drink and Official Hydration Partner of the National Hockey League (NHL) and the NHL Players’ Association.

Distribution: Rise Oat Milks Up to 4K+ Doors; Bloody Gerry Grows in SoCal Distribution: Rise Oat Milks Up to 4K+ Doors; Bloody Gerry Grows in SoCal

Distribution: Rise Oat Milks Up to 4K+ Doors; Bloody Gerry Grows in SoCal

by BevNET.com Staff,

Rise Brewing Co. continues to build an audience outside of cold brew coffee fans, as the New York-based brand announced new natural channel distribution for its organic oat milks this week. The brand’s Original and Vanilla oat milks are set to enter all Fred Meyer locations later this month, while Original and Chocolate are going into all Harris Teeter Stores. All three have also landed placement at 41 Fresh Market stores, or all locations with aseptic milk sets.

ChickP Introduces Its Protein Isolates Customized for Creamy Dairy-Free Barista Beverages

by Press Release,

ChickP, Ltd., a foodTech startup, and pioneer in plant-based protein innovation, introduces its protein isolates customized for trendy dairy-alternative barista-style coffee drinks. The company developed an advanced prototype of a chickpea-based milk analog. This plant-based creamer for coffee demonstrates the versatility of ChickP’s pure protein, following its sterling performance as an egg replacer for vegan mayonnaise.

Hydralyte Launches Hydralyte Plus Liver Support for Hangover Recovery

by Press Release,

Hydralyte, one of the world’s most trusted rapid hydration solutions, announced the release of Hydralyte Plus Liver Support, combining their rapid dehydration formula with liver supporting antioxidants Milk Thistle, Prickly Pear, Turmeric and Ginger for the ultimate Hangover remedy.