News

Gruvi Non-Alcoholic Beer And Wine Secures $2.0 Million In Seed Funding

by Press Release,

Gruvi, a line of non-alcoholic beer and wine led by a dynamic sister and brother duo, announced its seed capital raise of $2.0 million. The round was led by Rockies Venture Club with participation from Maple Leaf Angels, Head and Heart Capital, several private investors and debt financing through BDC capital. Notable investors include Phil Donne, previous CEO of Campbell Soup and Kellogg Canada, Rita Valois, previous CIO of Treasury Wine Estates and Jim Spatz, President of Southwest Properties.

Crown to Open New Aluminum Can Production Facility in Nevada Crown to Open New Aluminum Can Production Facility in Nevada

Crown to Open New Aluminum Can Production Facility in Nevada

by Brad Avery,

As the beverage industry faces a painful crunch on aluminum can supply, another manufacturer announced last week that it is working to expand production. Crown Holdings said Friday that it has selected Mesquite, Nevada as the location of a new aluminum can manufacturing facility.

Brew Dr. Launches Limited-Edition Northwest Hops Kombucha

by Press Release,

It’s fresh hop season in Oregon, and Brew Dr. is excited to announce its third ‘Founder’s Series’ release, Northwest Hops. This limited-edition kombucha features an updated recipe of a longtime Brew Dr. favorite, the former Citrus Hops flavor.

ShineWater Signs Distribution Deal with Anheuser-Busch, Launching Pouches ShineWater Signs Distribution Deal with Anheuser-Busch, Launching Pouches

ShineWater Signs Distribution Deal with Anheuser-Busch, Launching Pouches

by Martín Caballero,

Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based ShineWater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.

Suzie’s Organic Hard Seltzers Now Available at Trader Joe’s Suzie’s Organic Hard Seltzers Now Available at Trader Joe’s

Suzie’s Organic Hard Seltzers Now Available at Trader Joe’s

by Press Release,

The Official Hard Seltzer of Mother Nature can now be found on shelves at Trader Joe’s in 4 western states.  Trader Joe’s is featuring Suzie’s Organic Hard Seltzers Mountain and Beach variety packs in all 42 Trader Joe’s stores in Washington, Oregon, Idaho, and Colorado.  

Fever-Tree Reports Double-Digit Growth as On-Premise Channel Rebounds Fever-Tree Reports Double-Digit Growth as On-Premise Channel Rebounds

Fever-Tree Reports Double-Digit Growth as On-Premise Channel Rebounds

by Brad Avery,

As the cocktail mixer category sees renewed growth with the rise of at-home alcohol consumption, U.K.-based premium brand Fever-Tree is feeling the buzz. The company reported U.S. revenue growth of 42% on a constant currency basis in the first half of 2021, with on-premise sales rebounding rapidly following last year’s channel shutdown.

Platform Plays Present Opportunity for Functional Powder Brands Platform Plays Present Opportunity for Functional Powder Brands

Platform Plays Present Opportunity for Functional Powder Brands

by Brad Avery,

Brands like Zolt, MANTRA Labs and Plants by People launched during the height of the pandemic last year as ecommerce plays and are now establishing themselves in a period where consumers are seeking out solutions to stress, immunity and sleep issues. Meanwhile slightly more established players like the aforementioned Beam and Blume have seen sales spike online and embraced new innovation.

Actress Blake Lively Launches Mixer Brand Betty Buzz Actress Blake Lively Launches Mixer Brand Betty Buzz

Actress Blake Lively Launches Mixer Brand Betty Buzz

by Brad Avery,

Actress Blake Lively is the latest film star to throw her hat into the beverage industry as the founder of Betty Buzz, a new brand of non-alcoholic sparkling mixers launching today. Available in five flavors -- Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer -- Betty Buzz mixers are non-GMO and are made with no artificial sweeteners or colors.