Teremana, Dwayne Johnson’s small-batch handmade tequila, announces The Great American Mana Mobile Road Trip. Inspired by The Rock’s famous phrase “MANA. GRATITUDE. TEQUILA.”, the Mana Mobile will travel the country, visiting towns, communities, and cities to “Bring the Mana.”
A year after its launch, Health-Ade’s soda-adjacent Booch Pop product has been redesigned and rebranded. Now known simply as Health-Ade Pop, the company aims to expand its reach with consumers by repositioning the line away from kombucha and towards better-for-you soda.
Step into an endless summer feeling with IZO Spirits’ all-natural, traditionally crafted Mezcal Ensamble. The innovative, award-winning agave spirits brand never ceases to impress with its premium, handcrafted creations. Mezcal drinkers everywhere will be content to learn of one of IZO’s most distinct concoctions to date.
Premium tequila brand CALIROSA announced their launch in 14 states with wider distribution to roll out across the United States and Mexico later in the year.
The a2 Milk Company has just introduced a premium half and half product made with all-natural a2 Milk and cream that delivers better taste, better protein, and better digestibility than its counterparts.
Moët Hennessy and Campari Group are pleased to announce the formation of a 50/50 joint venture (JV) with the purpose of investing in Wines & Spirits e-commerce companies and build a European e-commerce pure player in this growing category.
Maplewood Brewery & Distillery is excited to announce the launch of their first canned cocktails, set to release the week of July 26. Primarily known for its beer, Maplewood’s distillery has been producing award winning craft spirits using a 250L Kothe Still since 2014.
Non-alcoholic craft brand Athletic Brewing has signed a lease for a new facility in Milford, Connecticut, that could triple its capacity.
Novo Fogo Cachaça, a Seattle-based, environmentally-minded brand of cachaça handcrafted at the company’s carbon-negative, zero-waste distillery in Brazil, today announces a new initiative in collaboration with Seattle pro goalkeeper and two-time champion Stefan Frei, now a partner in the company.
Enjoy a summer like no other, with the soon-to-be launched line of organic canned cocktails from Avana Sparkling Cocktails. Available for pre-order on July 16 and fulfilled first of August, these tequila-based drinks are the first to be USDA certified organic, and with only 90 calories and 0 grams of sugar per can.
With increasing competition in the spirits sector, and the desire to enter international markets, the brand produced by F54 has implemented a complete restyling of its image, creating a distinctive packaging shape and design in line with a premium positioning. For such a significant makeover, Gentlebrand-Packaging Tailors proved to be the ideal strategic partner.
All Market Inc., the parent company of Vita Coco, announced today that it has converted to a Public Benefit Corporation (PBC) structure, signalling an embrace of ethical, sustainable and better-for-the-planet business practices. According to the company, the PBC model provides All Market with a framework for continuing to expand its charitable initiatives.
This National Tequila Day, Salt Point Canned Cocktails offers a new ready-to-drink canned Margarita cocktail for tequila lovers with an all-natural, great tasting recipe.
As the pandemic wreaked economic destruction on large portions of the global beverage industry, the fitness channel was among those hit hardest by lockdowns and stay-at-home orders. For sports nutrition and performance beverage brands, a key sales channel was strangled. Now, as the country returns to pre-pandemic mobility, gyms and the brands that rely on them are still looking down a long road to recovery.
