News

Distribution Roundup: Poppilu Goes Nationwide; Rowdy Mermaid Expands Adaptonic Line

Kids lemonade maker Poppilu’s distribution is popping off as the brand grows its footprint to roughly 2,500 stores nationwide; Launched into Rocky Mountain Whole Foods stores in March, Rowdy Mermaid announced that it has expanded its mushroom-based Adaptonic line into four additional Whole Foods divisions.

Danone Details Growth Plans for Harmless Harvest

Danone Manifesto Ventures (DMV) announced this week that it has acquired a majority ownership stake in coconut products maker Harmless Harvest. Speaking to BevNET, DMV CEO Laurent Marcel and Harmless Harvest CEO Ben Mand said the deal is primed to help the premium beverage and plant-based food maker to expand its presence in the global market.

KidsLuv Launches At Target Stores And H-E-B Locations Nationwide

KidsLuv, the vitamin-enhanced, zero sugar kids’ beverage, announced its distribution into over 900 Target stores and H-E-B retail locations across the U.S. Created by certified women-owned, The Luving Company, KidsLuv is a unique kids’ beverage that features zero sugar coupled with a functional vitamin delivery system, giving kids a healthy dose of vitamins and minerals that their bodies need, without harmful sugars.

CBD Company Kadenwood Raises $50 Million Ahead of National Media Campaign

California-based CBD company Kadenwood announced this week it has raised $50 million in funding, with $20 million allocated to an upcoming national media campaign to drive consumer awareness for its portfolio of CBD brands, including the recently acquired Healist Advanced Naturals and Social CBD.

Red Bull Launched Limited Edition Motocross Can Featuring Travis Pastrana

Red Bull releases a limited-edition Red Bull Energy Drink Motocross can celebrating Motorsports legend and multi-world record holder Travis Pastrana. The Red Bull Energy Drink Motocross can is now available for purchase, exclusively sold in Circle K locations nationwide, while supplies last.

Reborn on the Fourth of July: ‘Merica Energy Plots Comeback

Aiming to broaden its appeal with mainstream consumers, the Virginia-based energy drink company announced this week that it will relaunch with new packaging and flavors this weekend, with direct-to-consumer online sales beginning, appropriately, on Independence Day.