Gatorade Launches Rapid Hydration Drink
Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is set to enter convenience stores this summer.
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Nutpods Launches Zero-Sugar Sweetened Coffee Creamers
nutpods, one of the fastest growing brands of plant-based creamers in national retailers and the best-selling brand online, introduces its first ever naturally sweetened coffee creamers, still with zero sugar per serving.
Coke Energy to Be Discontinued in North America
Less than 18 months after it debuted in the U.S. market, The Coca-Cola Company announced today it will discontinue its Coca-Cola Energy line in North America. Launched in January 2020, Coca-Cola Energy was available in original cola and cherry flavors with full calorie and zero sugar variants. Each 12 oz. slim can contains 114 mg of caffeine, guarana and B vitamins.
Motif Gets Access To Tech That Improves Plant-Based Wholecuts And Cheese
Motif FoodWorks, the food technology company on a mission to make plant-based food taste better and more nutritious, announced it has gained exclusive access to two technologies with the potential to transform the consumer experience with plant-based meat and cheese.
IRI Employees Launch Diversity Advantage Program
After almost a year of discussions, planning, and strategizing, market research firm IRI has launched the Diversity Advantage Program (DAP), a pro-bono service aimed at supporting minority and women-owned CPG companies by offering access to their market research and analytics, consumer and category insights, as well as training and consulting services.
Tasty6 Launches New Line Of Multi-Serving Bottles
As the founder of Tasty6, Vincent took a practical approach that combined the tasty and natural aspects of holistic healing with the academic and scientific rigor of western science. This led him to launch his successful 2 oz-bottle wellness juice shots that are antioxidant packed, adaptogen rich, and made with clean ingredients. Now, Vincent is working closely with Union Kitchen to launch a new line of multi-serving 16oz Tasty6 bottles.
Boston Beer Establishes Canadian Subsidiary Focused on Non-Alc Cannabis Drinks
Boston Beer Company officially announced its foray into a new frontier today: non-alcoholic cannabis-infused beverages.
Celebrity Roundup: Alkaline Water Company Partners with Shaq, Monster Signs Post Malone
Two publicly-traded beverage companies are tapping into the power of celebrity. Today, The Alkaline Water Company announced that it has brought on Shaquille O’Neal as an equity partner and advisor, while Monster Energy is turning to rapper Post Malone to help promote a new giveaway campaign.
Live On Stage: Liquid Death, Live Nation Announce Partnership
Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment, which will carry the product as the exclusive water at over 120 venues and festivals across the United States.
CELSIUS Reports ‘Record’ First Quarter Despite Headwinds
Fitness-focused functional beverage brand CELSIUS announced first quarter revenue growth of 78% to $50 million in an earnings report today, reflecting a “record” sales period despite several headwinds caused by pandemic-related shockwaves.
Apeel Acquires Imaging Technology To Unlock The Insights In Every Bite Of Fruit
Apeel announced its acquisition of ImpactVision for an undisclosed amount. ImpactVision's hyperspectral imaging technology is soon to be integrated into Apeel application systems at supplier locations around the world — adding a new layer of insights to help fresh food suppliers and retailers further reduce food waste.
Shimmerwood Beverages Partners With Fogtown Brewing Co. Bringing Shimmer Seltzer To Maine
Shimmerwood Beverages Inc. today announces a new partnership with Fogtown Brewing Company to manufacture Shimmerwood Beverages CBD Seltzer, Shimmer Seltzer.
Waterloo’s Summer Berry Is Back
Waterloo Sparkling Water, based in Austin and known for its refreshing fruit-inspired flavored sparkling waters, is bringing back Summer Berry, which was the brand's best-selling flavor during its seasonal debut last summer.
Solento Organic Tequila Announces Distribution Partnership With Regal Wine Imports
Solento Organic Tequila, the award-winning USDA certified organic tequila, announced that it has entered a distribution agreement with Regal Wine Imports, the premier importer and wholesale distributor of fine wines, craft beers and spirits in New Jersey.