News

Diet Ale-8 Rebrands as Ale-8 Zero Sugar

Winchester, Ky. — Ale-8-One Bottling Company is rebranding Diet Ale-8 to Ale-8 Zero Sugar to clearly communicate the zero sugar product offering to consumers. The rebrand will begin to appear…

Nielsen: Non-Alc Beverage Sales Start the Year with Momentum

After velocities slowed at the end of December, total non-alcoholic beverage sales began the year strongly with accelerated momentum over the two week period ending January 23, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Zing Zang Enhances Leadership Team with New Roles

CHICAGO, Ill. – Zing Zang, LLC, the leader in premium non-alcoholic cocktail mixers, today announced several additions to its Chicago-based executive leadership team, effective immediately. The company, which sells more…

Ascent Protein Donates $22,000 to Patriot PAWS Service Dogs

DENVER, Colo. — This week, Ascent Protein announced a $22,000 donation to Patriot PAWS, a non-profit service organization dedicated to training service dogs to support veterans in their emotional &…

Taste Radio Ep. 238: How These 12 Words Make Fitness Icon Denise Austin ‘Ever Better’

Home workout pioneer Denise Austin, the founder of snackable protein bite brand Ever Better, spoke about her rise from college gymnast to one of the most recognized names in fitness, why she advocates for people to eat healthy food 80% of the time and indulgent foods for the other 20% and why integrity is the key factor in everything she does.

Cannabis Trade Group Forms Beverage Council

The American Trade Association for Cannabis and Hemp announced last week the formation of the Cannabis Beverage Council, a new industry group that will seek to support U.S. brands in both regulatory and market initiatives.

Positive Beverage Splits with Kelly Dodd Following Controversial Statements

Positive Beverage has severed ties with celebrity influencer Kelly Dodd, following controversial statements about COVID-19 by the “Real Housewives of Orange County” star. The decision to fire Dodd came this weekend after Instagram posts showing her flouting pandemic safety guidelines came under fire from fans and media.

VPX-Owned Brand Quash Seltzer Sues PepsiCo

VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.

Product Showcase – Kombucha & Probiotics (Bonus Interviews)

In our last episode of Category Closeup: Product Showcase, we spoke with a range of kombucha and probiotic drink brand leaders about their latest product launches and market strategy. This clip features additional interviews from the show with Circle Beverage, Humm Kombucha and Urban Farm Fermentory.

Virtual Plant-Based Milk Museum to Open in February

Seeking to ride the momentum fueling explosive consumer interest in non-dairy milks, Milk Future, a free virtual museum designed to educate consumers and spread awareness about non-dairy plant-based milks, is set to go live on February 1.