New Products: Protein Coffees, Creatine Kefir And Seasonal Varieties
This week’s new products gallery is full of new protein-laced options as well as new LTOs for the changing of the seasons.
News
Non-Alc Experience Bar Nuda Is Pivoting from Pop-Up to Product
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
Reviews: Crunchy Hydration, Undone Italian Spritz & Proxies’ Five-Star Cider
An Italian Spritz that is definitely NOT an Italian apero. A dry cider minus the booze. Hydration that's... Crunchy? We've got it all in this week's reviews, including a rare perfect five-star score.
C-Stores Still Slow in August; Traffic -2.5% Over Summer
Convenience store traffic was down 115 bps since July, part of a 2.5% decline for the rolling three-month period.
Cove Soda Teams With KDP For Canada Distribution
Halifax-based Cove Soda has signed an exclusive agreement with Keurig Dr Pepper (KDP) Canada to lead national sales, distribution and omni-marketing execution for its line of probiotic sodas in 12 oz. cans.
Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL Stars
Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
Texas Gov. Signs Executive Order to Create Legal Hemp Framework
Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.
Liquid Death Goes To Eleven With Spinal Tap Ad, Pro Sports Investors
Liquid Death has added a pro sports investment firm, 4th & 1 Ventures, as it launches a Spinal Tap partnered marketing campaign.
Coca-Cola’s Red Tree Moves Fresca Mixed From Constellation Brands to Sazerac
Sazerac and Coca Cola’s bev-alc subsidiary are embarking on a new partnership.
PATH Water Lays Trail to Profitability as Revenue, Margins Spike
As it works to close out an active Series B funding round, sustainable brand PATH Water is trotting directly towards break-even revenue and ramping up international production. PATH reported 2025 revenue is on track to surpass projections at over $75 million.
Cointreau Enters Ready-to-Serve Market with Citrus Spritz Line
Cointreau, the orange liqueur that plays a supporting role in the margarita and the cosmo, is aiming to step into the spotlight with its first-ever ready-to-serve (RTS) product.
Taste Radio: ‘Shameless’ CPG: Why William H. Macy Is All In On Woody Creek
When Oscar-nominated actor William H. Macy joined Woody Creek Distillers, it wasn’t a Hollywood deal – it was a neighborhood one. In this episode, he and award-winning bartender Sean Kenyon discuss how Woody Creek evolved from a small-town operation into a nationally respected brand, all while staying true to its roots: crafting world-class spirits at accessible prices.
Nutrabolt Takes Majority Stake in Bloom Nutrition
Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.
Jefferies: Affordability is the “Biggest Headwind” for Bev-Alc
Affordability is the biggest headwind facing the bev-alc industry, according to survey results released Monday from investment banking firm Jefferies.