News

Bucked Up Teams With UFC Star Conor McGregor

Mixed martial arts superstar Conor McGregor -- himself a budding beverage entrepreneur via Proper No. 12 Irish Whiskey and Forged Irish Stout -- is embracing his “Notorious” side as the new face of energy drink and nutrition supplement brand Bucked Up.

Distribution Roundup: With NBA Stars in Tow, Coco5 Expands to 7,000 Doors

Coconut water-based hydration beverage Coco5 is pushing deeper into retail across the country, expanding with chains like Target, CVS and several convenience stores; Also, Premium coconut water brand Once Upon a Coconut is growing out its DSD network and Startup energy drink brand KEY goes chainwide in Sprouts.

Taste Radio: What Does Siete’s Billion-Dollar Deal Mean For Your Brand?

What is the impact of PepsiCo’s $1.2 billion acquisition of Siete Foods on emerging food and beverage brands? Will the deal entice investors to make more bets on new and innovative concepts? Will everyday Americans benefit from the deal? Lots of questions, and the hosts answer them all.

Barcode Posts Up New NBA Partnerships

Sports drink maker Barcode is now the official performance drink of both the San Antonio Spurs and the Miami Heat with five-year deals granting the brand marketing in-arena as well as additional distribution opportunities.

Gallery: New Spirits From Hennessy, Milagro Tequila, Planteray Rum & More

As the weather begins to cool down, a wide array of spirits makers are rolling out new products for fall. In this gallery, Hennessy teams up with Los Angeles Lakers superstar LeBron James, Milagro Tequila unveils its first launch in ten years and Planteray Rum introduces its oldest bottling to date. 

PepsiCo Acquiring Siete Foods for $1.2 Billion

PepsiCo, Inc. announced this morning it has entered into a definitive agreement to acquire Siete Foods for $1.2 billion. The transaction is expected to close in the first half of 2025, pending regulatory approval and customary closing conditions.