News

Taste Radio Insider Ep. 36: The Sudden Plan to Revolutionize a $40 Billion Category

This week’s episode features an interview with Josh Zloof, the co-founder and CEO of Sudden Coffee, an innovative brand of specialty instant coffee. Founded in 2015, Sudden is attempting to revolutionize the $40 billion market for instant coffee by emphasizing its proprietary production process and by focusing on “scalable hospitality.”

GT’s Kombucha Launches ALIVE Adaptogenic Teas

GT's Living Foods, maker of the original Kombucha and no. 1 selling brand in the U.S., has announced the launch of ALIVE, a line of adaptogenic teas inspired by Ayurvedic medicine.

Gallery: May’s New Product Launches

In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.

Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’

In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.

Whiskey Brand Wolves Launches with ‘First Run’ Limited Release

Iconoclasts James Bond (Undefeated) and Jon Buscemi (Buscemi, Greats, Truff, Oliver Peoples) continue to blaze a trail with the launch of their bespoke California whiskey brand: Wolves. Distilled and bottled in California's wine country, Jon, James and their partners have sourced and designed a highly limited offering that is unlike anything else available on the Whiskey market.

VPX Files Motion to Expedite Injunction Ruling in Monster Case

Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.

Keurig Dr Pepper Provides Update on Majority Shareholder Plan

Keurig Dr Pepper has announced that Acorn Holdings, the majority shareholder of KDP, has provided an update to KDP regarding Acorn's previously-disclosed intent to sell shares to increase the public float of KDP to approximately 20% by year-end.

Nestlé Waters and WWE Announce 2019 Challenge

Following the success of last year's "Choose Water" campaign, Nestlé Waters North America and WWE has announced the 2019 Nestlé Waters Challenge, which encourages Americans to live healthier lifestyles.

Cusa Tea Closes $2.5M Series A Round

Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.