News

New Holland Spirits Launches New Vodka Brand

Distilled to be the perfect accompaniment to summers on the water, New Holland Spirits of Holland, Michigan, is introducing a new brand, Lake Life Vodka, inspired by Michiganders’ connection to the inland and Great Lakes, where time stands still and moments are savored.

Elevator Talk: Agua Rica Offers a Refreshing Take on Aguas Frescas

Julian Hakim is a partner at Agua Rica, a modern aguas frescas brand that aims to bring the traditional Mexican treat to the drink isle in a natural way. The startup brand which launched just four months ago crafts its lineup of beverages using all natural and non-gmo ingredients with real cane sugar.

FDA Issues Guidance on Date Labeling

From “Sell By” to “Best Before” to “Best If Used By,” the many ways in which CPG products are date coded are creating consumer confusion over how long food is actually safe to eat.

Pep Talk Expands Distribution

Pep Talk, a naturally-flavored, naturally caffeinated sparkling water, continues to expand its retail footprint throughout the U.S. The brand is expanding into 100 HEB stores in Texas, and will be in UNFI Warehouse stores in Minnesota, North Dakota, South Dakota and Wisconsin.

UbU Beverages Launches Natural Energy and Hemp Tonic Beverages

This summer, UbU Sparkling Functional Tonics is excited to announce the launch of UbU Natural Energy & UbU Hemp Tonic, two refreshing drinks filled with antioxidants, prebiotics and electrolytes to keep you feeling great.

Coconut Cartel Announces Distribution In Florida with Breakthru

Coconut Cartel has announced a new partnership with Breakthru Beverage Group. Coconut Cartel Special will be exclusively distributed in Florida by Breakthru’s Trident division, which supports the growth of emerging and craft spirit brands across the company’s North American footprint.

Monster Executive Named in Lawsuit Leaves

More than a year after five women announced they were suing Monster Energy, alleging a rampant culture of sexual harassment and retaliation within the company, another executive named in one of the complaints has parted ways with the company.

BOS Brands Launches Global ‘Go For Fun’ Marketing Campaign

South African-based BOS Brands, creator of delicious, certified organic iced teas that make healthy refreshment fun, has announced a global marketing campaign encouraging people to unplug from digital devices and go for fun instead.

JBT Launches New Solution for Pouch Packaging

JBT Corporation has announced the launch of a new solution for filling flexible pouches commonly used in the infant nutrition and sports drinks categories, which could spark further market growth for the sector.

Nielsen: Modest Growth in All Channel Non-Alc Beverage

Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.

Natalie’s Juice Company Transitions to PET Bottles

Natalie’s Orchid Island Juice Company has announced it will be transitioning to PET containers for the over 30-million bottles of juice that it produces for retail each year.