Cheribundi Inc., a leading producer of tart cherry juice products, has kicked off this year’s “Let’s Get a Grip on Arthritis” campaign as the Champion Sponsor for the second year in a row. The Arthritis Foundation campaign premiered last May for National Arthritis Awareness Month with the goals of increasing awareness about arthritis, helping people alleviate their symptoms and raising money for research.
BodyArmor has launched a limited edition bottle for partner Ryan Blaney, created in honor of BodyArmor’s first primary paint scheme on Team Penske/Ryan Blaney’s No. 12 car for 2019 NASCAR season on May 11 at Kansas Speedway.
Having reviewed the data and discussed the conclusions, here are our three biggest takeaways from SPINS’s kombucha market performance analysis, as presented by Bobbi Leahy, Director of Sales at market research group SPINS, during Kombucha Brewers International's (KBI) KombuchaKon 2019 on April 19 in Long Beach, Calif.
The NBA’s Philadelphia 76ers have welcomed Hydrant, a hydration powder mix, into its Innovation Lab, Forbes reported. The team’s incubator also helped Hydrant close a $2 million investment round.
Australian whisky brand Starward officially launches in the U.S. today, introducing Americans to a distinct new style of whisky, utilizing the unique climate, terroir and raw materials of Australia. The first expression available in the U.S. is Starward Nova, an Australian single malt whisky matured in Australian red wine barrels.
Factors such as rise in health-care expenditure, growth in food and cosmetic industry, and increase in application in pharmaceutical and food & beverages industry drive the market growth. In addition, advancement in biotechnological process fuel the growth of the brewers peptone market.
In honor of Military Appreciation Month, International Delight has committed $150,000 to support the national organization Pets for Vets. The creamer brand also launched S’mores, a new limited-edition flavor, which features the Pets for Vets paw print logo on every bottle.
Boulder-based Cocktail Squad announces the addition of two new flavors — Whiskey Sour and Bourbon Smash — to its line of premium ready-to-drink canned cocktails fresh from the Rocky Mountains.
Maine Craft Distilling, an innovative and fast-growing distillery based in Portland, Maine, is pleased and honored to announce that David Holmes, CEO of PLNT Blend Beverages, has joined its board of directors. David co-founded Spiked Seltzer in 2012 which created the $500M Hard Seltzer category and was later acquired by Anheuser-Busch in 2016.
Mount Gay, the makers of the world’s oldest rum, is supporting Oceana, the largest international organization dedicated solely to ocean conservation, with the launch of More Taste, Less Waste, a collaborative Mount Gay Rum x Oceana pledge campaign that promotes the reduction of single-use plastics as a means to advocate for the reduction of plastic use.
USA Basketball has announced a multiyear partnership with Red Bull North America to build an elite pathway for men’s and women’s players who have a goal of competing at the highest levels of 3x3 basketball.
A trio of executives from investment and advisory firm First Beverage Group joined us for a discussion about its portfolio and investment philosophy and how they evaluate synergies with entrepreneurial brands. They also discussed which categories might be best suited to weather a potential downturn, and why CBD is not the only cannabis-based ingredient that’s caught their attention.
Constellation Brands, Inc., a leading beverage alcohol company, has announced it acquired a majority stake in Nelson’s Green Brier Distillery, marking Constellation’s first ventures investment to be fully integrated into the business.
Red Bull North America this week announced it would terminate distribution contracts with three Massachusetts beer and non-alcoholic beverage wholesalers in June, as it transitions to a self-distribution model for off-premise accounts.
