Dow Wolff Cellulosics Launches Methocel For Flavor Emulsions

Horgen, Switzerland – (February 2, 2011) – The beat the beverage and flavor industry dances to changes today, as Dow Wolff Cellulosics (DWC), a business unit of The Dow Chemical Company, launches its cellulose based flavor stabilization solution for beverages: METHOCEL™ for Flavor Emulsions. In the past, OSA Starch and Gum Arabic were the only flavor stabilizing options preventing oil separation in beverages and ensuring great taste over time. Today, beverage and flavor manufacturers are presented with a more cost effective alternative. Tests and analysis showed that METHOCEL™ for Flavor Emulsions provides equal or better performance compared to OSA Starch or Gum Arabic, using up to ten times less product, leading up to a three times lower cost in-use.

“METHOCEL™ for Flavor Emulsions provides our customers in the beverage marketplace with a solution to offer high quality, stable flavor emulsions at the lowest cost in-use thanks to the lowest usage level,” said Michiel van Genugten, Global Product Marketing Manager, Dow Wolff Cellulosics. “Current offerings for the stabilization of flavor emulsions, including OSA Starch and Gum Arabic, can be difficult to use and can be subject to limitations, such as price variations due to unstable supply. METHOCEL™ for Flavor Emulsions addresses these limitations through an easy to use, proprietary cellulose-based solution.”

Current supply disruptions for Gum Arabic, which is mainly sourced from Chad and Sudan, and availability issues for OSA Starch, have confronted the beverage and flavor industry with price fluctuations. METHOCEL™ for Flavor Emulsions is derived from a sustainable, plant-based resource providing customers with a reliable supply for their flavor emulsions. DWC launches METHOCEL™ for Flavor Emulsions as part of its ongoing drive to develop innovative, high quality and cost effective solutions for customers.

About Dow Wolff Cellulosics

Dow Wolff Cellulosics is a global leader and pioneer in Cellulose Ethers and preferred development partner for manufacturers and suppliers in the food and pharmaceutical markets, and in other specialty industrial applications. It supplies high-performance, cellulose-based products and formulation know-how to help customers innovate and differentiate in highly-regulated markets. Cellulosics and their derivatives are produced from renewable raw materials, mainly wood pulp and cotton, sourced primarily from suppliers that implement certified sustainable forestry practices. Ranging from healthier food ingredients and formulations, to enhanced pharmaceutical delivery, most products containing Cellulosics help to make improvements in the daily lives of billions of people. Dow Wolff Cellulosics is a business unit of The Dow Chemical Company and its consolidated subsidiaries, employing 1,200 people across more than 9 sites and 15 assets, with 6 cGMPs, serving customers in around 160 countries. More details can be found at

About Dow

Dow combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The Company’s more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at