The Flow: Coke’s torch, Pepsi’s pulpit

Coca-Cola Enterprises will release fourth-quarter 2008 earnings before the market opens on Wednesday, February 11. A conference call discussing these results will be webcast live over the Internet at 10:00 a.m. EST that morning. •• Bottling Group, LLC, the principal operating subsidiary of The Pepsi Bottling Group, Inc., announced the pricing of $750 million of 5.125% senior notes due 2019.

Coca-Cola Enterprises announced today that Vicki R. Palmer, Executive Vice President, Financial Services and Administration, has elected to retire from the company, effective April 1. •• Baywood International, Inc. announced that Eric Skae, President of the Company’s New Leaf Tea division, has been appointed to a new post of President and Chief Operating Officer of the Company. •• Drinks That Work founder Brian Lovejoy left the company last month as the Upshot-maker cuts costs while scrambling to secure new financing. •• Richard Kadlec left Cott Beverages on January 16th after four years with the company. During his time there as marketing manager, he helped establish Cott’s hybrid U.S. DSD system that earned national distribution of xingtea. He also participated in the launch of Canada’s first private label energy drink. He will move on to Mother Parkers as Manager-Marketing Food Service Tea & Herbal Infusions.

XYIENCE adds energy shot to beverage lineup •• New Sun Shower Super Blends Chai Tea Latte •• Hint Kids relaunches with flouride at Fancy Food

The Coca-Cola Co. has signed
a five-year deal with the Cincinnati Reds for exclusive beverage rights
at the Great American Ball Park. Pepsi has held beverage rights at
Great American since it opened in 2003, and its relationship with the
Reds dates back more than decade. •• Skinny Nutritional Corp. announced six new distribution agreements in New England, including the Boston Metropolitan market. These agreements also provide broad coverage of the New England states, opening 8,600 new distribution points, including 7-Eleven , Stop & Shop , Cumberland Farms that will increase the Company’s total number of distribution points to over 35,000.  

The Iranian government has called on a soft drink producer to clarify its links with the US company Coca-Cola following a decision to boycott “Zionist” products

As part of its new “Refresh Everything
campaign, Pepsi is using an application that lets users upload their
own videos directly through an ad banner. The “Dear Mr. President”
effort seeks to encourage Pepsi’s Millennial target audience to upload
videos expressing their thoughts to today’s incoming president on what
should (and shouldn’t) be changed about the country. •• Pepsi is partnering with Spike Lee and Howard University for the “Refresh the World” Symposium to address issues ranging from the economy to Black America and more. Leading experts on education, economy, gender, hip hop and Black America will help mark the start of the new Presidency by raising their voices to “Refresh the World.” •• MediaPost News published an article about Fred Natural Spring Water. •• Reed’s, Inc. will be featured in a one-hour episode of Modern Marvels on the History Channel on Tuesday, Jan. 27 at 8 p.m. EST. Reed’s Ginger Brews and Reed’s founder and CEO Chris Reed, will be featured on the show’s “Soft Drinks” episode. Eight minutes of the show will be devoted to Reed’s Ginger Brews, and includes a look at the Reed’s brewing process, which has its roots in log-cabin brewing methods. •• Coca-Cola is launching a new global ad campaign hoping to appeal to consumers’ longing for comfort and optimism at a time when the weakening economy is sapping soft-drink sales. •• Coca-Cola has created a national Red Ribbon Panel of experts in the fields of health, wellness and environmental sustainability to help make recommendations on inspirational Canadians who will carry the Olympic Flame. •• Coca-Cola revealed the first person selected to be a Coca-Cola torchbearer: 18-year-old Patricia Moreno of Vancouver. Her leadership role in the community through programs such as MoreSports, a youth sports program, and her commitment to an active lifestyle clearly represent the Olympic values, making her an ideal Olympic Torchbearer. •• Pepsi CEO Indra Nooyi attended dinner last Thursday with Barack Obama and a handful of foreign policy experts and top aides.