The Flow: Obama’s cola; Hansen pays DPSG

Frank D’Angelo, the entrepreneur who crashed in beer and juice ventures, is relaunchingCheetah Power Surge,” a non-caffeinated energy drink, for distribution in unidentified convenience stores and national grocery chains. Dr Pepper Snapple Group, announced that Hansen Beverage Company has paid $48 million to DPS in settlement of the termination last November of its agreement with Hansen to distribute Monster Energy drinks in the U.S. DPS will record a $45 million one-time gain in its first quarter 2009 related to the settlement and the write-off of related intangibles. Proceeds from the settlement are expected to be used to reduce debt. Sports Pouch Beverage Co. announced an exclusive strategic alliance to joint venture with Access Beverage Inc. for the development, marketing, and distribution of several branded lines utilizing sports pouch packaging technology with a tamper proof push-pull spout. The Coca-Cola Co. is undergoing a major executive pay change, resulting from a two-year-long debate with the Securities and Exchange Commission about increased compensation disclosure. Minneapolis advertising agency Fallon Worldwide announced it will market future Nestlé Beverages products. Jones Soda Co. announced that the Company’s conference call to review fiscal 2008 fourth quarter and year-end results will be broadcast live over the Internet on Thursday, March 12, 2009 at 4:30 pm Eastern Time. The broadcast will be hosted at and Coca-Cola has turned towards Turkey in order to establish a ‘research-development’ center. Coca-Cola Enterprises has opened its new Information Technology Development Center in Louisville, Ky.

Law, Policy and Advocacy
Florida Gov. Charlie Crist is proposing a 6-cents-a-gallon state tax on water used for commercial water-bottling purposes. Dr. Saul Griffith told the audience at the 2009 Greener Gadgets Conference that Coca-Cola and PepsiCo could help supply America’s energy needs if they simply cut open the 110 billion metal beverage cans they make a year, and shape them into mirrors to concentrate solar energy to boil water and turn a turbine. (Eighth paragraph.) The Hartford Courant published an editorial encouraging Connecticut legislators, who recently added bottled water to its bottle deposit law, to include all non-carbonated beverages to the law. A U.S. judge said Groupe Danone SA, the French company fighting former Chinese partner Hangzhou Wahaha Group for control of the Wahaha beverage brand, should pursue its claims in China’s courts.

Soma Beverage Company, creators of Metromint has promoted Art Flores to Vice President of Sales for the company’s beverage portfolio. SABMiller plc announced the resignation of Maria Ramos as a non-executive director with effect from February 26. The company said that Maria has been appointed as the chief executive of ABSA in South Africa, effective March 1. Southern Wine & Spirits of America, Inc. announced the appointment of wine and spirits industry veteran, Kevin Fennessey, to the newly created corporate position of Senior Vice President-Marketing. Mr. Fennessey’s appointment is effective on April 1, 2009, and Mr. Fennessey will report directly to Brad Vassar, Executive Vice President-General Manager. ZICO LLC signed Gary Rezeppa, 35-year veteran of the beverage industry to advise the Company on its go-to-market strategies. Rezeppa has managed many regional brands, including Faygo Beverages and national brands such as Canada Dry/Canfield. ZICO also appointed Maile Buker as its vice president of marketing. During her 20-plus year career, Buker has managed marketing activities for Coors Light, IZZE Beverage Company, Ardea Beverage Company, the maker of Nutrisoda, skating company Kryptonics, and outdoor equipment maker Black Diamond.

Smart Business profiled Jerry S. Wilson, president of The Coca Cola Co.’s global McDonald’s division. URRC and Coca Cola opened one of the world largest PET bottle recycling plants for food grade flakes has in Spartanburg, South Carolina. Despite PepsiCo‘s Obama-riffic new logo and “Word Play” campaign, President Obama’s team prefers Coca-Cola. Coca-Cola Co. is facing opposition from some of its board members over a bid to take over Huiyuan Juice Group. Chocolate milk took first place in a post-exercise energy recovery trial in competition alongside both a fluid- and carbohydrate-replacing beverage. L.A. Times writer on the new Pepsi logo: What were they thinking? The TRU Global Teen Study asked nearly 16,000 teens in 15 countries to name their favorite brands. Teens in 11 countries named Coca-Cola. A car accident involving crates of empty Coca-Cola bottles delayed traffic in Edinburg, Texas. New York Times writer Steven Heller wrote a piece about different shapes of bottled water bottles.

Crunk!!! has announced that it has secured distribution for the whole state of Florida and has launched with Southern Wine & Spirits Florida. Innovative Beverage Group Holdings, Inc. announced that it has signed a deal with Select Drink, Inc. to expand distribution of drank in the St. Louis, MO market.

New SKUs
Herbal Water is unveiling a new flavor – Lemon Verbena Geranium. The new flavor is being released in conjunction with a nationwide launch of the company’s newly redesigned label, and both will be officially unveiled at the Expo West Show in Anaheim, California on March 6.

Hoby Buppert, Founder and CEO of BAWLS Guarana, will kick off a speaker series to business-minded students at select Miami-Dade County schools. TeaZazz Sparkling Tea will be sampling and selling TeaZazz at the 38th Annual Dana Point Festival of Whales in Dana Point, CA. For more information, please visit The U.S. Environmental Protection Agency as awarded PepsiCo a 2009 ENERGY STAR Sustained Excellence Award in recognition of its continued leadership in protecting our environment through energy efficiency. PepsiCo’s accomplishments will be recognized at an awards ceremony in Washington, D.C. on March 31, 2009. No Fear Energy announced the launch of two major national promotions in conjunction with WEC Featherweight Superstar Urijah Faber, who is now lending his name and likeness to an under the tab promotion called, “Earn Some Cred” as well as a national sweepstakes called, “Roll with Urijah.”