The Flow: Jones + Zoopa; Pepper’s recipe?


Coca-Cola Enterprises, Inc added $300 million to its existing 4.25 percent notes due March 2015. The total amount of notes now outstanding is $550 million. Link

Poland Spring announced that construction was commencing on its $2.1 million spring water station in East Fryeburg, Maine. Link

PepsiAmericas, Inc. announced that its 2009 Annual Shareholders Meeting will be webcast live over the internet on Thursday, May 7 at 10:30 a.m. CDT (11:30 a.m. EDT). The live webcast will be accessible at PepsiAmericas’ website at

Law, Policy and Advocacy

Nestle has encountered local resistance in Chaffee County Colo., where residents object to the company’s plan to pump water from the Arkansas River for its Arrowhead brand. Link

New SKUs

AMP Energy announced the launch of Tradin’ Paint, a new limited time only Dale Earnhardt Jr. themed energy drink. Link


Coca-Cola has been forced to cancel an Australian TV ad which authorities say suggested women should be available for sex whenever men want it. Link

Tests on the bottles of water that allegedly made students in a California high school sick have found no contaminants in the water. Link

Cocaine Energy Drink has been told it has to change its advertising campaign in New Zealand. Link

HYDRIVE Energy is extending their line to include an energy soft chew. Link

The Los Angeles Times ran a story about focus-inducing neutraceutical, L-Theanine. Link

An Oklahoma man discovered what he believes to be the original recipe for Dr Pepper when he bought a book of formulas from an antique shop, Link but the Dr Pepper Snapple Group insists that the formula he found won’t make their flagship soda. Link


Dynamic Nutritionals with their CYCLONE ENERGY SHOT announced a distribution deal with Greene Distributing for the state of Texas. Link

Mad Dog energy products are now available in New Jersey. Link

Wet Planet Beverages announced it has partnered with Circle K. Jolt Energy Drinks and Jolt Energy Shots will be available in 300 locations throughout North Carolina, South Carolina, Georgia, Alabama and Virginia starting in April. Link


Forrest General Hospital and Hattiesburg Coca-Cola honored 38 student-athletes from junior high and high schools throughout Forrest and Lamar counties at the 15th Annual Scholar Athlete Banquet. Link

Snapple is giving away more than 150,000 bottles and free pizza. Starting Monday, May 4 and running through Friday, May 8, select pizzerias in New York City will be serving up free pizza to the first 500 people. The free lunch comes with a bottle of Snapple. Link, a social network for user-generated advertising, successfully completed two ad campaigns for Jones Soda. Link

Crunk!!! Energy Drink announced that is will be hosting a “FREE CRUNK FRIDAY” on May 8th at 500 MAPCO retail locations across the US. The campaign is being supported with in-store sampling & merchandising programs, online viral campaigns, collegiate word-of-mouth initiatives, and targeted Facebook and MySpace fan invites.