The Flow: InBev sells; Go Fast jets


The Board of Directors of PepsiCo, Inc. declared a 6 percent increase in the annual dividend, from the current $1.70 to $1.80 per share on PepsiCo common stock.

Celsius Holdings, Inc. reported revenue of $971,000 for the three months ended March 31, 2009 versus $533,000 for the same period in the previous year. The company recorded a net loss of $1.2 million; same as for the same period last year. Link The company will host a conference call on Thursday, May 7, 2009, beginning at 4:30 p.m. ET (1:30 p.m. PT) to review First quarter 2009 financial results. Link

Digital marketing and design firm Archival created and will manage Red Bull‘s Facebook page and custom Twitter feed. Link

Anheuser-Busch InBev announced today that it has entered into an agreement with Mr. Chen Fashu, whereby Mr. Chen will acquire Anheuser-Busch InBev’s remaining 7% stake in Tsingtao Brewery Co., Ltd. for $235 million. Mr. Chen is a Chinese national and a private investor.

Coca-Cola Bottling Co. Consolidated said Thursday that it rose to a first-quarter profit from a year-ago loss. Lower commodity prices helped offset the soda bottler’s slight decline in sales. Link

PepsiAmericas, Inc. announced that its Board of Directors declared a second quarter 2009 dividend of $0.14 per share on PepsiAmericas common stock. Link

Hansen Natural Corp. said its profit jumped 44 percent in the first quarter, boosted by strong sales of its Monster Energy drinks. Link

Law, Policy and Advocacy

New York will join two other states in cutting state agency spending on bottled water. Link

Georgia Governor Sonny Perdue signed a proclamation recognizing May as the Coca-Cola-sponsored Exercise is Medicine Month. Link

Poland Spring employees and business representatives descended on the Maine State House to show their opposition to a proposed penny-a-gallon tax on bottled water. Link


Minnesota Public Radio aired a story about the conflict between HFCS and sugar in beverages. Link

PepsiCo reiterated its belief that its offers for PepsiAmericas and the Pepsi Bottling Group were in the best interest of all three companies. Link

Construction of the Pepsi Globe at New Jersey’s Xanadu, due to open in June, has been placed on hold. Link

A federal grand jury in Kentucky indicted a Lexington man on charges he stole millions from G-I Pepsi Cola Bottlers between 1998 and February of this year. Link

Go Fast! Jet Pack pilot, Eric Scott, will this Friday, May 8, 2009, attempt a world speed record flight at MotorFair; Scotland’s official motor show. Link

Honest Tea is the first beverage company to adopt Graham Packaging’s new lightweight hot-fill PET Escape bottle. Link


Stephen Heyer, former president and chief operating officer of Coca-Cola Co., has been named chairman of an Atlanta-based company that specializes in 3-D movie technology. Link

Purple Beverage Company, Inc. announced that it has appointed Geoffrey Winters as CEO. Link


Skinny Water has entered into an agreement with Marsh’s. Skinny Water will be available in 100 Marsh Hometown Markets and Marketplace stores. Link

Lifestyle Beverages announced that TrimWater is available for home and office distribution in the New York area through Water Boy, Inc. Link

Dynamic Nutritionals with their CYCLONE ENERGY SHOT announced the signing with Greene Distributing for the state of Texas. Link

Innovative Beverage Group Holdings, Inc. announced that the company has entered into an agreement with C & G Distributing of Lima, OH to bring drank to nine counties in western Ohio. Link

New SKUs

V8 V-Fusion is introducing two new varieties with superfruits Goji Raspberry and Passionfruit Tangerine. Link

AMP Energy announced the launch of Tradin’ Paint, a new limited time only Dale Earnhardt Jr. themed energy drink. The beverage is a collision of three flavors: Orange, Lime and Berry. Link

Cruz Organic introduced its new TeaZer organic sparkling teas. Link


Starbucks released a coupon booklet that featured $2 off coupons for 4-packs of both RTD Frappuccino and Starbucks Doubleshot.

PepsiCo launched a branded online soccer game. Link

Mtn Dew has a countdown for the next installment of Game Fuel. Link

The Sunny Delight Beverages Co. announced the release of its 2008 Inaugural Sustainability Report which highlights its key economic, environmental and social sustainability goals and efforts to make sustainability a way of life throughout the company. Link

HER Energy Drink announced a new partnership with Sam Schmidt Motorsports and Chip Ganassi Racing as the new sponsor of the No. 99 Dallara/Honda driven by Alex Lloyd in the 2009 Indianapolis 500.

Coca-Cola will start the summer barbecue season Memorial Day weekend by firing up the nation’s longest grill at the site of NASCAR’s longest race, the Coca-Cola 600 at Lowe’s Motor Speedway. Link

Lawyers from Coca-Cola joined lawyers from other Fortune 500 companies and the five top U.S. law firms to form a nonprofit aimed at promoting women and minorities in the legal profession. Link

Pepsi debuted a new baseball-themed ad as part of its “Refresh” campaign. Link