The Flow: Pepsi, PBG play chess; CSDs health experts’ target?


  • PepsiCo hinted that it could walk away from its bid to buy the Pepsi Bottling Group. Link
  • The Chicago Tribune ran a story saying that CSDs are the next target for health experts. Link
  • & Beverage Spectrum magazine are now accepting entries for the 2009 Bottled Water Guide, which will be published in early August. Link Link
  • The Pepsi Bottling Group announced that it has signed a letter of intent to acquire Ab-Tex Beverage, Ltd., the fifth in a series of recent acquisitions to expand PBG’s U.S. territory. Financial terms were not disclosed. Link
  • BevNET invites you to follow us on Twitter Link, LinkedIn Link, and Facebook. Link


  • Mountain Dew‘s new Game Fuel flavors hit the shelves. Link


  • Crunk announced that Sunflower Farmers Markets will carry Crunk in its stores in Texas, Arizona, New Mexico, Colorado and Utah. Mitchell Distributing in Mississippi has also added CRUNK!!! Energy Drink to its non-alcoholic portfolio and will begin distributing as early as the second or third week of June.
  • POM Wonderful is now sold in multiple SAM’S CLUBS in the Northeast.
  • TeaZazz Sparkling Tea is now available through Link
  • Coca-Cola secured pouring rights with NBA team Oklahoma City Thunder. Link
  • Innovative Beverage Group Holdings announced that the company has entered into an agreement with B & B Beverage Company of Columbus, GA to bring drank to four counties in west-central Georgia Link
  • Vida Tea announced that its product is available in Henry’s Farmers Markets throughout their Southern California stores. has also started selling all VidaTea skus. In addition, VidaTea was recently authorized in Sprouts Farmers Markets. Link


  • Doctors issued a warning about excessive cola consumption after noticing an increase in the number of patients suffering from muscle problems, according to the June issue of IJCP, the International Journal of Clinical Practice. Link But the American Beverage Association‘s “Sip and Savor” blog points out that the study examined subjects consuming between 2 and 9 liters of cola per day, hardly moderate consumption. Link
  • Three top researchers addressed misunderstandings concerning high fructose corn syrup’s impact on the American diet in a session called High Fructose Corn Syrup: Sorting Myth from Reality, at the Institute of Food Technologists Annual Meeting in Anaheim, California. Link
  • Women who drink five or more sugar-sweetened colas per week may be more likely to develop gestational diabetes if they get pregnant, according to a new study. Link


  • Pennsylvania State Rep. Mike Gerber (D-Montgomery County) introduced a bill that would ban the sale of sodas and many snack foods in his state’s schools. Link
  • The Dr Pepper Snapple Group was one of several companies to pull its advertising from the “Rob, Arnie and Dawn” radio show following controversial comments about the transgendered community. Link


  • Advertising Age cited five beverage brands – BAWLS, owater, Muscle Milk, Sweet Leaf and Zico – that are growing during a difficult time for the beverage industry. Link
  • Billboard ran an article about Coca-Cola‘s use of music in its “Open Happiness” advertising campaign. Link
  • Advertising Age ran an article highlighting Mountain Dew‘s branded entertainment ventures. Link
  • Forbes published its list of the 10 sexiest commercials of all time. Diet Coke‘s 1994 commercial featuring a shirtless male model ranked fifth, Link and Pepsi‘s 1992 spot featuring Cindy Crawford took the top honors. Link


  • vitaminwater released a commercial featuring Orlando Magic star Dwight Howard parodying an earlier Kobe Bryant/Lebron James vitaminwater commercial. Link
  • Bebida Beverages Company announced it has renewed its sponsorship deal with MMA fighter Dan “The Outlaw” Hardy. Bebida Beverages and its Piranha Water Brand will adorn the fighter’s trunks at this week’s UFC 99 in Cologne, Germany.
  • Pepsi Max is going on a 10-day tour to music festivals, night clubs and car shows. Link
  • TeaZazz will sponsor the 4th annual Los Angeles Concours d’Elegance fundraising event at the Rose Bowl. Link
  • The PepsiCo Foundation awarded a five-year, $1 million grant to the Purchase College Foundation for the Baccalaureate and Beyond Center at Purchase College. Link
  • The Gatorade Company, in partnership with ESPN RISE, announced senior pitcher and first baseman Matt Hobgood of Norco High School (Norco, Calif.) as its 2008-09 Gatorade National Baseball Player of the Year. Link
  • AquaHydrate is targeting the military market through support of events and initiatives, including the Mud Run at Camp Pendleton. Link


  • Solae, LLC is introducing a new soy protein isolate, SUPRO XF. Link
  • Amcor PET Packaging has introduced a new and unique 2.5 ounce hot fill PET container. Link


  • Pepsi is set to launch another variant on the Japanese market: a perilla-infused, Shiso-flavored Pepsi. Link
  • No cocaine was found in beverages produced by two Red Bull branches in China’s Beijing and Hubei Province, while cocaine detection tests are being carried out on beverages produced by Red Bull’s Hainan branch. Link


  • Swobo Bikes debuted a reusable water bottle with a message printed on it urging Nestle to give up bottled water. Link
  • Coca-Cola‘s 100-flavor soda dispenser will provide Coke with valuable sales data, according to Information Week. Link