The Flow: A visit with Function; BevNET Live pitch practice


  • Video: Visit with Dayton Miller and Josh Simon of Function Drinks – President John Craven stopped by the Redondo Beach, CA headquarters of Function Drinks to speak with Dayton Miller and Josh Simon, two of the three co-founders of the brand. Link
  • BevNET Live: Follow Your Own Path at Beverage School – BevNET is offering attendees the opportunity to take a “deep dive” into several subject areas, while also giving them the opportunity to have their beverage ideas explored by veteran investors and distributors during an exclusive “pitch practice” session. Link
  • Whynatte Latte Enterprises announced that John K. Sheppard has accepted an invitation to serve on Whynatte Latte’s Board of Directors and invest in the company. Sheppard was previously the President of The Coca-Cola Co. Inc.‘s European division as well as CEO of the Cott Corporation. Link


  • Hydro One Beverages launched TRUE Green Teas. Link
  • R.W. Knudsen Family announced that its Spritzers will reappear on shelves this spring, with a modified formula containing fewer calories, updated packaging and carrying case, and a redesigned look. Link


  • Reed’s, Inc. announced today that it has expanded its product placement into Harris Teeter Food Markets, which operates 196 stores in high-income urban areas throughout the South. Link
  • re:newal spring water announced that it will be available at all The Fresh Market stores. Link
  • Better Health Beverage announced that underWAY is now available in Discount Drug Mart locations throughout Ohio. Link
  • White Horn Beverage, LLC announced a distribution deal with Santa Monica Distributing, Inc. Link
  • NERD Beverage Corporation announced that it landed its products in the May sets at Kum and Go stores in Iowa, Nebraska and Oklahoma. Link


  • Kelsy Macom, 36, of Buckley, Wash., was sentenced to 30 days in jail, three months of home detention with electronic monitoring, and three years of supervised release for claiming in April 2008 that her then 7-year-old daughter was injured by a piece of glass in a bottle of Dasani water. When she pleaded guilty on Jan. 13, Macom admitted she had made up the hoax, using her daughter and her employment at a consumer oriented agency in hopes of getting a quick financial settlement. At sentencing U.S. District Judge Ronald B. Leighton labeled the crime “despicable.” Link


  • A penny-per-teaspoon tax on sugar in RTD beverages proposed in Kansas would cost local jobs, according to Kevin Morris, a vice president for the Coca-Cola Bottling Co. in Lenexa. Link
  • A majority of California voters support taxing sodas as a way to fund childhood obesity prevention programs in California, according to a 503-participant poll released by the California Center for Public Health Advocacy. Link
  • A proposed ban on the sale of energy drinks in Louisiana to children under the age of 16 was rejected Wednesday by a Senate committee. Link
  • Baltimore grocers and bottlers offered heated testimony Thursday in opposition to a proposed city beverage tax, WJZ reports. Link
  • The New York State Healthy Eating and Physical Activity Alliance, which supports Gov. David Paterson’s proposed soda tax, criticized the amount of money the American Beverage Association spent to lobby against the proposal. Link


  • Who’s Your Daddy, Inc. announced a multi-year marketing agreement with former NFL quarterback and Pro Football Hall of Fame inductee, Warren Moon and his marketing firm, Sports 1 Marketing. Link
  • Jones Soda Co. celebrated Earth Day by going off the electrical grid and powering its Seattle headquarters solely with bicycle-generated energy.
  • AquaHydrate, with support from actor, producer and AquaHydrate business partner, Mark Wahlberg, announced a marketing alliance with Phillips-Van Heusen Corporation, owner of the IZOD brand. Link
  • PepsiCo and its partner, Waste Management, announced Wednesday afternoon that they will place thousands of high-tech recycling kiosks across the United States that will ply consumers with location-relevant coupons and promised donations to a camp that teaches wounded veterans how to start their own businesses. Link
  • Innovative Beverage Group Holdings, Inc. announced a partnership with PX Enterprises Ltd., a Canadian-based brand and management company. Link
  • Cheerwine launched a new integrated marketing campaign. The brand’s “Long Live Leisure” campaign includes a break-dancing bear, a tricked-out ’77 VW bus and college-age Czars.
  • XYIENCE, makers of Xenergy announced that its team fighters Wanderlei Silva, Matt Serra and Dan Hardy will sign autographs at the XYIENCE booth during the upcoming UFC Fan Expo May 28-29 at the Mandalay Bay Convention Center in Las Vegas.
  • PepsiCo Inc. is launching a new ad campaign for Gatorade during the NBA playoffs by getting athletes to gulp its iconic sports drink before, during, and after the game. Link
  • PepsiCo announced the latest round of Pepsi Refresh Project Grant recipients, who have been collectively awarded $1.3 million. Link


  • Green tea contains antimicrobial molecules called catechins that may promote dental health, researchers claim. Link
  • Food and beverage companies have used television and movies to market products with high levels of sugar to children, reports the New York Times. Link
  • Researchers at Emory University and the Centers for Disease Control and Prevention in Atlanta found that people with higher intakes of added sugars were more likely to have lower levels of HDL (good) cholesterol and higher levels of triglycerides (blood fats). Link


  • Contests and sweepstakes with large cash prizes are becoming more popular among marketers, reports the New York Times, which noted that PepsiCo recently promoted SoBe Lifewater through a $9 million giveaway. Link
  • Though water sales have declined, plenty of folks still pay for it, reports CNN. Link
  • Public Radio show Marketplace invited BevNET Founder and President John Craven to discuss New Coke on the blundered product’s 25th anniversary. Link


  • PepsiCo, Inc. reported results for the first quarter of 2010. Net revenue grew 13 percent. Link
  • The Coca-Cola Co., Inc.‘s shareholders voted on four proposals at the company’s shareholder meeting this week. Proposals included an attempt to split the company’s chairman and CEO jobs (currently both held by Muhtar Kent), a request for Coke to disclose how it has responded to BPA concerns, and a “say on pay” proposition. Link
  • The Board of Directors of The Coca-Cola Co., Inc. approved the quarterly dividend of 44 cents per common share. The dividend is payable July 1, 2010, to shareowners of record as of June 15, 2010. Link


  • Actress Raven Symone recently worked with PepsiCo and Feeding America to provide food for 2 million people. Link


  • The Sunny Delight Beverages Co. announced that all six of its manufacturing sites have reached their sustainability goal of sending zero waste to landfills. Link
  • Sensient Technologies Corporation announced plans to add to its natural color capabilities by investing $16 million at its Color Group headquarters site in St. Louis, Missouri. Link


  • The Indian market continues to be a key growth driver for The Coca-Cola Co., Inc., reports India’s Business Standard. Link
  • Liquid Lightning struck a distribution deal with The Fan Group Ltd. in Hong Kong, where the company will act as the sole distributor for Liquid Lightning Energy Drink.


  • U.S. dairy farms, including California dairies, have the world’s lowest emissions of climate-changing “greenhouse gases,” according to a report released by the United Nations. Link
  • Sethness Greenleaf celebrated 130 years in the flavor business. Link
  • Reputation Institute released its 2010 survey of America’s most reputable companies. Crystal Light-maker Kraft finished second. PepsiCo finished fifth, and The Coca-Cola Co., Inc. finished 24th. Link


  • Wal-Mart Stores Inc. said Monday it appointed former PepsiCo CEO Steven S. Reinemund to its board. He’ll join Former Coca-Cola Chairman and CEO Doug Daft. Link
  • The FRS Company hired Pat Conklin as its Southwest region manager. Conklin most recently served as Region Vice President, Coca-Cola North America following the acquisition of Glaceau, managing the Still Portfolio brands which included Glaceau, Fuze, NOS and Powerade,
  • DNA Beverage Corporation announced it has named Jeff Martin as Regional Vice President Midwest Division. Martin recently served on the sales staff at XYIENCE. Link


  • BusinessWeek released its annual list of the top 50 most innovative companies world wide. The Coca-Cola Co., Inc. finished 19th, and Nestle ranked 36th. Link
  • A new Brita water filter ad takes aim at bottled water by illustrating the pile-up of empty bottles. Link
  • Stephanie Soechtig has been driving around the country and handing out reusable Klean Kanteen containers in exchange for plastic bottles to promote her documentary, “Tapped.” Link