The Flow: BevNET visits ZICO; PepsiCo and Cargill sweeteners


  • Video: Visit with Mark Rampolla of ZICO – Sitting cool amidst the chaos of a new product rollout at one of the industry’s most important DSD houses, ZICO Coconut Water Mark Rampolla found time to sit down with President John Craven to discuss his brand’s most important step to date: moving into plastic bottles. Link
  • PepsiCo, Cargill file new sweetener patents – Cargill and PepsiCo are exploring new sweeteners derived from a South African plant and oats, respectively. Link
  • The U.S. Food and Drug Administration asked for comments and information from the public and other interested parties about front-of-package nutrition labeling and on shelf tags in retail stores. Link
  • The American Beverage Association announced the election of six new members to its Board of Directors. The new members are: Anthony J. Varni, president, Varni Brothers Corporation; J. Andrew Moore, co-president, MLF Group; Jerry Fowden, chief executive officer, Cott Corporation; Scott Miller, chief executive officer, Tampico Beverages, Inc.; and Seth Goldman, President &TeaEO, Honest Tea. Link


  • In effort to revitalize its Frappucino sales, Starbucks plans to offer more bottled versions, USA Today reported. Link
  • A pair of Wisconsin entrepreneurs have launched Flatt Cola, an 8 oz., non-carbonated cola with 59 mg of caffeine per serving. Link
  • California Natural Products announced the introduction of CalNaturale Svelte energy and protein drink. Link
  • NVE Pharmaceuticals announced the newest addition to its Stacker2 energy line: Stacker2 Vitamin Shot. Link


  • Starbucks is rolling out Via instant coffee to tens of thousands of supermarkets, mass merchandisers and other outlets in coming weeks, the Wall Street Journal reported. Link
  • Funktional Beverages, Inc. announced that Daily’s Convenience Stores are now offering Purple Stuff at all of their Tennessee locations. Link
  • Vacation in a Bottle announced an agreement with GTG Beverages covering the Northeast with a 10-state deal. Link
  • Beverage Brands Inc., manufacturer and marketer of Mate fusion Tea, announced a distribution agreement with Haddon House Food Products, Inc. Link
  • Bond Laboratories, Inc. announced that its Fusion Premium Beverages division has entered into agreements with Choice Brands of Monroe, LA and Venture Marketing of Lecompe, LA to distribute Resurrection. Link


  • The law firm of Weitz and Luxenberg has filed a lawsuit against The Coca-Cola Co., Inc. on behalf of people living in Paw Paw, Mich, who claim the company has contaminated their land and water. Link
  • A federal judge in California threw out a false advertising claim filed by Monster Energy maker Hansen’s Beverage Co. in 2008 against VPX Redline. Link


  • Secretary of State Hillary Clinton announced initiatives to create ties between U.S. companies and entrepreneurs in Muslim-majority countries, including a collaboration with The Coca-Cola Co., Inc. Link
  • New York State Assemblywoman Barbara M. Clark introduced a bill that would prohibit the sale of products using high-fructose corn syrup. Link
  • A new poll commissioned by the Campaign for Healthy Kids found that 55 percent of likely Philadelphia voters would support a two-cent per-ounce tax on sugar-sweetened beverages if the taxes funded programs to combat childhood obesity. Link
  • A Baltimore City Council committee was set to vote on a beverage tax Friday morning, reported ABC2 News. The proposal would add a four-cent tax to most beverages sold in the city. Link


  • Function Drinks launched a search for a partier to crash 100 parties in 100 days for a $10,000 award. Link
  • Nestle Waters North America continued its commitment to the Hispanic consumer and healthy living by announcing the launch of its Better Habits for a Better Life campaign. Link
  • PepsiCo partnered with social networking program Foursquare to offer users enticement to enter nearby PepsiCo retailers, the New York Times reported. Link
  • XYIENCE named Amanda Corey as its new Xenergy Xtreme spokesmodel. Corey, a 25-year-old full-time model and 2008 winner of the reality television show Beauty and the Geek, will appear in the brand’s advertisements and have a presence on its website, as well as make personal appearances at tradeshows and UFC events Link


  • A new study suggests children and young teenagers given pure fruit juice have higher intakes of key nutrients compared with those who chose other drinks, the UK’s Telegraph reported. Link
  • Coffee can cause dehydration and disrupt sleep, but the brew may also reduce drinkers’ risk for liver and colon cancer, type 2 diabetes and Parkinson’s disease, according to a CNN article summarizing recent research on coffee. Link


  • Reed’s, Inc. announced that it has reached its fourth private label agreement with a national wholesale grocer that distributes more than 6,000 products into over 3,500 independent and chain stores in 23 states. Link


  • During an interview with Fortune magazine, PepsiCo CEO Indra Nooyi opined that “If all consumers exercised, did what they had to do, the problem of obesity wouldn’t exist.” Link
  • Kombucha is crossing from health food stores into mainstream markets, noted MSNBC. Link
  • Reinaldo Padua, The Coca-Cola Co., Inc.‘s assistant vice president of Hispanic marketing for North America, told BrandWeek that Coke has taken a different approach to the World Cup this year, using it as a major marketing point in the U.S. Link
  • Impulse buyers are heading back to convenience stores for sodas and Hershey bars, Bloomberg reported. Link


  • Jones Soda Co. has replaced auditor Deloitte & Touche LLP with Peterson Sullivan LLP, the Puget Sound Business Journal reported. Link
  • Leading Brands, Inc. announced results for its 2009 fiscal year ended Feb. 28. All financial amounts are denominated in Canadian dollars. Net income for the year was $1,178,000 compared to a net loss of $5,667,000 in fiscal 2008. Gross profit margin for the year was 44.9 percent, up from 32.4 percent in fiscal 2008. Link
  • Senomyx, Inc. reported financial results for the first quarter ended March 31. Revenues were $7.7 million for the first quarter of 2010, compared to $3.5 million for the first quarter of 2009. The Company had cash, cash equivalents, and short term investments of approximately $54 million. Link
  • Nutraceutical International Corporation reported results for the fiscal 2010 second quarter ended March 31. Net sales for the fiscal 2010 second quarter were $47.9 million compared to $42.0 million for the same quarter of fiscal 2009. For the second quarter of fiscal 2010, net income was $5.1 million, compared to a net loss of $23.4 million for the same quarter of fiscal 2009. Link
  • The Coca-Cola Co., Inc. announced that Joe Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, will present at the Goldman Sachs Consumer Products Symposium being held in New York City on May 13. The Company invites investors to listen to the live webcast of the presentation at its website


  • Pepsi-Cola of Mitchell, S.D. announced that it will build a new distribution center. Link
  • Owens-Illinois, Inc., the world’s largest manufacturer of glass packaging, released the results of a comprehensive global study of the complete life cycle of glass containers. Link


  • PepsiCo‘s next novelty flavor in Japan will be based on the African baobab fruit. Link
  • Coca-Cola Europe has consolidated its ten European business units into four, MarketingWeek reported. Link
  • The British Soft Drinks Association published a code of practice covering the promotion of high caffeine drinks. Link
  • The Coca-Cola Co., Inc. announced it will construct three new factories in China this year, reported China’s People’s Daily Online. Link


  • The Red Bull Air Race World Championship TV program earned its second Sports Emmy Award. Link


  • Carl Johnson, a former supply chain manager for Coca-Cola, succeeded Mike Pereira as the National Football League’s director of officiating. Link
  • Weight Watchers International Inc. named David Burwick, former chief marketing officer of PepsiCo North American Beverages, as president of its North American operations. Link


  • Circle of Blue published an interview with Peter. H. Gleick, author of “Bottled & Sold: The story behind our obsession with bottled water.” Link
  • Neville Isdell, former chairman and chief executive of The Coca-Cola Co., Inc., is calling for companies to follow a standard of “connected capitalism” by connecting their bottom line with a social conscience. Link
  • House Majority Leader Steny Hoyer (D-MD) joined Dan Beard, House Chief Administrative Officer and leaders from The Coca-Cola Co., Inc. to unveiled 35 new climate friendly Coca-Cola vending machines for the Capitol buildings including the House, Senate and Visitor’s Center. Link
  • Opponents of Arizona’s new anti-illegal immigrant law are calling for a boycott of the state’s products – including AriZona Iced Tea, which, founder Don Vultaggio pointed out, “proudly traces its origins back to New York.” Link
  • The National Milk Producers Federation, facing competition from soy, rice and other milk substitutes, has written the Food and Drug Administration asking that the term “milk” be reserved for milk extracted from mammals. Link