The Flow: Gatorade debuts Pro; BevNET Live adds glaceau vet


  • The Gatorade Company launched its new G Series Pro at GNC stores. The line is designed to meet the needs of professional and aspiring professional athletes. Link
  • BevNET Live: Former Vitaminwater head of entertainment PR teaches influencer marketing – Lara Bandler, who developed ‘influencer’ campaigns for vitaminwater and ZICO, joins Beverage School marketing panel. Link
  • BevNET Live: Get Individual Attention During Beverage School’s Pitch Practice – For the June 7th BevNET Live “Beverage School,” a limited number of participants will have the opportunity to have their business plans reviewed by a panel of expert distributors, investors and consultants. Link


  • Frontier Beverage Company recently launched Unwind, a new, lightly-carbonated relaxation aid that contains only 40 calories and 10 grams of sugar per can. Available in early summer in three flavors – Pom Berry, Citrus Orange, and Goji Grape – Unwind combines the calming properties of melatonin, valerian root, rose hips and passion flower with the nurturing benefits of vitamins B and C. Link
  • Columbia Gorge Organic announced today the addition of a new drink to their Satisfier line: Tri-Melon Aqua Fresca. This new juice is a blend of watermelon, honeydew melon, and cantaloupe, combined with a splash of fresh lime juice and a touch of agave syrup. Link
  • Odwalla added Strawberry Protein to its Protein Monster line of smoothies. Link
  • HerbaSway introduced its 2.5 oz. Last Round Hangover Support Shot. Link


  • The Dad’s Root Beer Company, LLC announced the addition of Kentucky Eagle to the Dad’s Root Beer Team. Kentucky Eagle will distribute the Dad’s Root Beer, Bubble Up and Dr. Wells portfolios in 12 oz. cans, 12 oz. glass bottles, 20 oz. bottles, and 1 L bottles. Link
  • BeBevCo announced it has secured a partnership with Moseley & Reece Incorporated in Mount Airy, N.C. for its KOMA UNWIND 12 oz. “Chillaxation Drink” and 2 oz. KOMA UNWIND shot. Link
  • Better Health Beverage announced that underWAY is now available at USA Drug locations in Arkansas, Oklahoma, Missouri, Mississippi and Tennessee. Link
  • DNA Beverage Corporation announced that Intrastate Distributors Inc. now carries its complete line of products in the State of Michigan. Link


  • The American Beverage Association announced its support for a bill that addresses “both sides of the energy balance equation” by complementing the industry’s School Beverage Guidelines while also providing physical education in schools, nutrition education and improved access to physical activity in communities throughout the country. Link


  • HINT Inc. made its inaugural appearance as a sponsor of the Entertainment Industry Foundation Revlon Run/Walk this past Saturday in New York City.
  • PepsiCo and Paul Quinn College announced the PepsiCo Food for Good Farm at Paul Quinn College. The urban farm, located on the school’s former football field, will be a fully operational and emphasizes sustainable growing practices, stewardship, and community engagement. Link
  • XYIENCE will kick off UFC 113 weekend in Montreal on Friday, May 7, with a party at Tonic Club Lounge hosted by XYIENCE athlete and UFC fighter Dan Hardy. Immediately following Saturday night’s fight, Hardy will host XYIENCE’s after fight party at Tonic Club Lounge.
  • Fruit2o is sponsoring a 10-city summer tour and a Facebook engagement promotion to support the American Diabetes Association. Link
  • Red Bull selected 38 teams for its July 10 Flugtag in Miami. Link
  • The Coca-Cola Co., Inc. and California Gov. Arnold Schwarzenegger announced eight new ‘Live Positively’ fitness centers. Link


  • A new paper published in Comprehensive Reviews in Food Science and Food Safety examined the rapid growth of the U.S. energy drink market and advocated warning labels. Link
  • Private label products in the U.S. have increased their share of grocery sales to roughly 17 percent, according to a recent report from Nielsen. Link
  • A study by researchers at Cedars-Sinai Heart Institute shows that an overdose of certain antioxidants could result in mutated stem cells that cause cancer. Link
  • Researchers found that more than half of studied patients who thought they couldn’t digest lactose were mistaken, Reuters reported. Link


  • Deciding whether energy drinks belong in one’s diet means coming to terms with caffeine and sugar, according to the Washington Post‘s Jennifer LaRue Huget. Link
  • Soda’s place in society is undoubtedly shifting, according to an in-depth report from National Public Radio’s All Things Considered. Link
  • Gatorade‘s new advertising campaign features slogans like “Water has no game” and “Water just can’t compete with 40 years of elite-level hydration,” reported the Atlanta Journal Constitution. Link
  • Next-generation natural sweeteners would help beverage companies skirt health concerns that have eroded drink sales in North America. They could also reduce the push for “sugar taxes,” reported the Atlanta Journal Constitution. Link
  • Police arrested seven activists with Rainforest Action Network after they chained themselves to a railing inside the executive offices of Cargill, reported Minneapolis’ Kare 11. Link


  • Bond Laboratories, Inc. announced sales results for the quarter ending March 31, 2010. During the quarter, revenue was $2.4 million, an increase of 13.7 percent over revenue of $2.1 million for the same period in 2009. Link
  • Cott Corp. plans to continue nurturing relationships with the retailers who stock its store-branded drinks on their shelves, CEO Jerry Fowden told investors. Link
  • The Board of Directors of PepsiCo, Inc. declared a quarterly dividend of $0.48 per share on PepsiCo common stock. The dividend is payable June 30, 2010, to shareholders of record on June 4, 2010. This quarterly dividend is a 7 percent increase versus the comparable year-earlier period. Link
  • American Beverage Corp., the Pittsburgh-based maker of Hugs and Daily’s brand drinks had first-quarter revenue of about $23.5 million, up 20 percent from a year ago. Royal Wessanen nv has earmarked the company for sale in 2011, reports the Pittsburgh Business Times. Link
  • Dr Pepper Snapple Group, Inc. reported first quarter 2010 diluted earnings of $0.35 per share compared to $0.52 per share in the prior year period. For the quarter, bottler case sales volume increased 3 percent. Reported net sales were down 1 percent. Link


  • Anheuser-Busch is providing 4,312 cases of drinking water to Nashville residents affected by the serious flooding in the area. Link
  • Nestle Waters North America announced it delivered drinking water to the approximately two million people in eastern Massachusetts impacted by a break in a major water pipe which delivers water to Boston and nearby communities. Link Worcester based Polar Beverages also came to the rescue, reported New England Cable News. Link


  • Owens-Illinois, Inc. announced a plan to significantly reduce energy consumption and carbon emissions across its worldwide operations during the next decade. Link
  • Constar announced that AriZona Beverage Company used a bottle designed by Constar for its new RESCUE Water. Link


  • Visiting Shanghai to attend the opening of the 2010 World Exposition, The Coca-Cola Co., Inc., Chairman and CEO Muhtar Kent reaffirmed the Company’s long term commitment to China. Link


  • Burger King Corp. named former Coca-Cola Co., Inc. marketing executive Natalia Franco as global chief marketing officer. Link
  • Ocean Spray Cranberries, Inc. announced the retirement of Tim Chan, Senior Vice President and Chief Financial Officer and the appointment of Richard Lees to Senior Vice President and Chief Financial Officer. Chan will retire from Ocean Spray effective September 1st. Lees was previously Vice President, Finance and Treasury and led the Financial Planning and Analysis department for the last four years at Ocean Spray as well as the Treasury function for the last nine months. Link
  • Stevia supplier GLG Life Tech Corporation announced that Samuel S. Newberg has joined GLG as vice president of sales. Newberg has held previous technical, sales, marketing, and executive positions with NutraSweet, Nalco Chemical Company, Akzo Nobel and Eco-Fiber Solutions. Newberg holds a Bachelor of Science in Biochemistry from Iowa State University and a Master of Science in Chemistry from Roosevelt University in Chicago.


  • The International Bottled Water Association celebrated National Drinking Water Week. Link
  • A pair of young adults were arrested for indecency after police caught them “passionately engaged” in the back of a Rockstar Energy van. Link
  • Tata Tea changed its name to Tata Global Beverages. The company now earns more than 70 percent of its revenue outside India. Link
  • A Japanese clothing designer has created urban camouflage by designing a dress that can disguise the wearer as a Coca-Cola vending machine. Link
  • Jason Eric Kay, age 38, of Longmont, Colo., was sentenced to serve two years probation and pay a $1,000 fine for removing the labels from at least 11 Gatorade products, affixing new, false labels that lampooned Tiger Woods, and returning those bottles to store shelves. Link