Monster To Launch Flavored Malt Beverage “The Beast Unleashed”

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV), will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Vericast: Inflation Pushes Brands to Craft Marketing Around Generational Differences

Marketing firm Vericast explained in its “2022 CPG and Grocery TrendWatch” consumer report that brands who offer competitive pricing and promotions while optimizing the convenience of online shopping with the in-store experience are more likely to succeed across age groups during the current high inflationary period.

The MetaMarket Looks to Gamify Ecommerce with Pop-Up Virtual Events

While some ecommerce platforms may be navigating a downturn as many consumers return to brick-and-mortar retail, startups Parade and CPGD are looking to the metaverse to make the online shopping experience more fun and personal with their latest platform: The MetaMarket.

Taste Radio: The Nelson Brothers Planned To Take Over The World. They’re Getting Closer.

Charlie and Andy Nelson, brothers and co-founders of heritage-inspired spirits brand Nelson’s Green Brier Distillery, spoke about how thoughtful networking was critical to identifying key partners and advisors, why they never wanted to be the smartest people in the room when starting the company, why they turned down millions of dollars during one of their first funding rounds and how they assessed Constellation Brands’ offer to invest and eventually acquire a controlling stake in the company.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

The Pandemic Boosted E-Commerce, What Happens Now?

The pandemic changed how consumers used e-commerce to get products delivered to their doors but the exponential growth of digital shopping platforms has subsided leaving CPG food and beverage companies to reevaluate how they strategize growth and reach consumers online.