Functional soda startup Perfy has announced plans for an NFT-based consumer loyalty program set to launch next month; Plant-based snack brand Vegan Rob’s is looking to battle world hunger with a new cryptocurrency, Vegan Rob’s Token (VRT), announced this month.
Amid the ongoing war on sugar, Kraft Heinz announced today it will reformulate its Capri Sun juice pouches by using monk fruit concentrate to cut the kids brand’s sugar content by an average of 40%.
Volume growth improvement over the Fourth of July holiday helped fuel non-alcoholic beverage sales over the two-week period ending July 18, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Under its Woodbridge Winery Holding, Constellation Brands is dipping yet another toe into the RTD cocktail set, this time with wine sodas. The “first-of-its-kind wine experience,” as Woodbridge’s communications team calls it, will launch nationwide this month on Drizly, InstaCart and at retailers where Woodbridge products are sold. The drink, made with soda and Woodbridge white wine, contains 7% ABV in each 8.5 oz. can and will be available in three flavors: Lemon Lime, Orange and Grapefruit.
The Atlanta-based beverage company reported that net operating revenues were up 14%, $21.8 billion, in the first half of the year compared to the same period last year. The drink maker beat analyst expectations on adjusted earnings per share which were up $0.03 to $0.70 and revenue from $10.56 billion to $11.3 billion.
As the heat and humidity linger, many beverage brands are rolling out new ready-to-drink cocktails to help cool you down. Check out this gallery for five new offerings you can sip in the shade.
In this episode, we’re joined by Morgan McLachlan, co-founder and master distiller of botanical spirits and lifestyle company AMASS and also the co-founder of De Soi, a brand of non-alcoholic aperitifs co-developed with music icon Katy Perry. McLachlan spoke about how her career in the film industry guided her focus on creative distilling methods, AMASS’ distinctive branding and positioning, how De Soi is an expression of a new phase in her life and the origins of her partnership with Perry.
This month, the New York-based company launched Bear’s Fruit Sparkling Water with Probiotics, its first non-kombucha line. According to co-founder Amy Driscoll, the functional sparkling water line has been in development for over two years.
In June, the Food and Drug Administration (FDA) sent a warning letter to H2 Beverages over misleading health claims and misbranded labels of the hydrogen-infused beverages.
Functional tea maker Teaonic has been producing functional tea tonics for several years, but just recently announced an expansion into sparkling beverages with the release of Fresh Pop, a low-calorie, zero-added-sugar soft drink enhanced with plant-based ingredients.
Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.
A band on the cusp of its heyday and a tugboat pulling large ships out of port. Buchi co-founder and CMO Zane Adams uses these two analogies to bookend his brand’s history.
PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."
Numerous CPG food & beverage brands have taken to social media this week to announce their selection to participate in 7-Eleven’s 2022 ‘Brands with Heart’ program. For the fourth year, the 7-Eleven, Inc. Brands with Heart campaign enables brands to enter the c-store retail channel by introducing their products to 7-Eleven, Speedway, and Stripes consumers nationwide. According to a press release, the convenience store giant strives to “diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers.”
