Royal Cup Will Debut RTD Cold Brew Line

Royal Cup Coffee & Tea will launch its inaugural line of ready-to-drink cold brew coffees on April 2, marking the company’s first entry into the ready-to-drink (RTD) space.

Review: Spindrift Half Tea & Half Lemon

Spindrift’s latest creation, which was unveiled at the Natural Products Expo West 2018, is perhaps their most adventurous flavor to date in that it introduces an ingredient that they haven’t used before: tea.

Amid Revenue Declines, Jones Soda Co. Raises $2.8M

Jones Soda Co. announced the close of $2.8 million in financing on Tuesday, bringing some positive news for the company following a disappointing end to fiscal year 2017.

People Moves: Leadership Shuffle at VEB

Leadership moves at VEB focus on Hansens; Mike Fransz joins C2O marketing team; Revive Kombucha brings on KeVita vet to head sales.

Reed’s Net Sales Rebound in Q4

Financial woes for Reed’s Inc. are finally on the mend with the company reporting a 5.7 percent increase in net sales in Q4 2017 during earnings call on Wednesday.

Nitro Beverage Co. To Launch RTD Cold Brew Line

Following its foray into the keg business, Asbury Park, N.J.-based Nitro Beverage Co. will make the leap into cans next month with the release of a three-SKU line of nitrogen-infused organic cold brew coffee.

Review: California Juice Co. Shots

California Juice Company is a purveyor of cold-pressed juices that are packaged in both full-size ready to drink form as well as a smaller shot format, which are what we are exclusively looking at in this review.

Hydrogen Water Brands Plot Course for Growth

Despite its limited commercial exposure thus far, a handful of hydrogen water brands are taking different approaches as they seek to stake their respective claims on this emerging category.

Taste Radio Ep. 102: How To Create an Iconic Brand — The Lessons of Shots, Cults and Kale

How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.

Nuun Launches Immunity Line

Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

Review: Zupa Noma Veggie Shots

Zupa Noma's latest release, labeled simply as a “Veggie Shot,” leaves the soup category behind and seeks to position the product as a quick hit of veggies that have been formulated with functionality in mind.

Virgil’s Rebrand Marks Start of Reed’s New Strategy

The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.

Sour Deal: AtlantaFresh Artisan Creamery Shuts Down

The rise and fall of dairy processor AtlantaFresh reveals a glimpse into the changing nature of the Whole Foods' relationship with its suppliers on a local level -- and how Amazon’s $13.4 billion acquisition of the natural retail chain last summer may ultimately shape those partnerships in the future.