Marion Nestle Talks ‘Soda Politics’ in K-12

Two days after Seattle became the latest addition to a growing group of cities that have implemented a tax on sugar-sweetened beverages, “Soda Politics” author and advocate Marion Nestle appeared at Harvard University for a scheduled talk about the business of soda.

AriZona Gets Into Zero-Calorie Bubbles

The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.

Seattle City Council Approves “Soda Tax”

In a 7-1 vote yesterday, the Seattle City Council approved a 1.75 cents per ounce tax on distributors of sugar-sweetened beverages (SSB) that is expected to take effect in early July.

Analysts: A PepsiCo/Vita Coco Deal Would Reshape Coconut Category

Last week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet another billion-dollar acquisition of an entrepreneurial beverage company by a strategic giant.

People Moves: Crowley Joins Soylent

KeVita's former chief strategy officer Bryan Crowley joins Soylent as president, Stumptown taps former Boombotix CEO Sean Sullivan for top positions after Ricci departure, Jacqueline Harrigan leaves marketing post at Agua Brands as the company partners with an agency.

Review: Jared’s Probiotics’ Water Kefir Soda

Jared’s Probiotics comes to us from an Oklahoma City-based company that markets probiotic-enhanced food and beverage products. Water kefir, which is the source of the probiotic content that the company is marketing, is at the heart of these drinks. However, the products are quite easy to consume and they can all hold their own as far as craft sodas go.

Press Clips: Bai Creative Moves In-House, Fake RC Cola Tweet Goes Viral

Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda

BevNET Podcast Ep. 60: Bob Burke on Keys to The (Natural) Kingdom; Recapping The Sweets and Snacks Expo

Over his three decades as an executive and consultant in the natural products industry, Bob Burke has been recognized as one of the foremost experts in the space. He recently joined us for a wide-ranging conversation about the evolution of the industry and its transformative impact on the grocery business, his thoughts on the keys to success for startups and how he defines truly innovative ideas.

BevNET Live: Star Marketer Bonin Bough Joins the Fun

BevNET Live has added a late surprise to the agenda: Bonin Bough, the host of CNBC’s Cleveland Hustles and a digital and social media expert who pioneered strategy roles in those disciplines as a marketing executive for both PepsiCo and Mondelez.

DrinkMaple Adds New Funding, Makes Distribution Gains

Last month, the Vermont-based maple water brand announced it had received $250,000 in funding from Vermont venture capital firm FreshTracks Capital as part of a $4.35 million Series A round that was led by venture capital firm Cleveland Avenue.

Review: Blue Island “CoffeeBucha” Marries Coffee and Kombucha

Blue Island's "CoffeeBucha" is not the first coffee-based kombucha that we’ve seen, but it’s the first kombucha line that we’ve seen to go all-in on cold-brew. From a conceptual level, this approach seems like it will only work if both the kombucha and the cold-brew are of high quality...