The COVID-19 pandemic will continue to impact consumer attitudes towards shopping and eating this year, according to a new 2022 trend outlook report by sales and marketing firm Acosta. Consumers surveyed by Acosta in July and October said they were continuing to eat more at home than they did prior to the pandemic.
Dry January started in England before it crossed the Atlantic to the U.S. Now, non-alcoholic beer, wine, and spirits brands chasing the Dry January crowd have followed. It looks like a crowd of eager investors may be close behind.
Taste Radio’s hosts reflected upon last week’s highly publicized deal between the Coca-Cola Co. and Constellation Brands, the growing pool of hop-centric drinks and news of Liquid Death’s colossal funding round. They also discussed a “flamin’ hot” line extension for a not-so-NOSHy snack brand, why “Cannuary” is trending among some folks in the office and highlighted several new beverages and bites.
The energy drink company continues to have ambitions to produce spiked seltzer brands of its own, said co-founder Hilton Schlosberg on an analyst call that addressed its quarterly earnings and today’s announced purchase of the CANarchy collective of craft beer brands.
For both cannabis seltzer brands, each owned by vertically integrated multi-state cannabis operators, this year is poised to be a critical one for growth, as the former completes its takeover by Florida-based Ayr Wellness, and the latter aims to tackle pricing while preparing to debut an innovative new product.
Energy drink maker Monster Beverage has reached “a definitive agreement” to acquire the CANarchy Craft Brewery Collective for $330 million in cash, the company announced today. The all cash deal is expected to close in the first quarter of 2022, pending “customary closing conditions, including regulatory approvals.”
Within the current tequila market, it can be easy for some brands to have something of an inferiority complex. Considering the amount of star power that has been injected into…
Financial services firm Jefferies web sleuthed several job posts over the last year that point to Monster “prudently building expertise in the alc space, incl. alc strategy (innovation) and regulatory affairs *bev alc. experience ‘a must.’).”
In 2018, fermented dairy brand Lifeway announced the beginning of “Lifeway 2.0,” a strategic revitalization plan to invigorate growth and expand the brand internationally. Now, speaking today at the virtual 2022 ICR Conference, CEO Julie Smolyansky said the goals of the plan have been achieved and the company is now beginning a new phase: “Lifeway 3.0.”
Positioned to compete directly with Bang, C4 and the range of other high-caffeine energy drinks that have emerged from the supplement space over the last several years, Echelon packs its muscular, 300mg caffeine formula into an 8.4 oz. slim can in three flavors, each with a spicy kick: Yuzu Cayenne, Berry Habanero and Watermelon Thai.
FoxTrot thinks convenience stores and corner markets need a makeover, and now it’s got more cash to make that a reality. The retailer announced today that it has raised $100M to help expand into new markets and to invest into its ecommerce business.
Jack & Annie’s founder/CEO Annie Ryu spoke about her initial vision to support farming communities in India by incentivizing production of jackfruit, how she began building the company while still an undergraduate student at Harvard, how Jack & Annie’s is positioned within a competitive set for plant-based meat and what she’s learned about entrepreneurship and the value of persistence.
With Dry January in full swing, hemp and adaptogen-infused beverage marketer Recess recently dropped a limited edition flavor, Zero Proof “Margarita,” marking the first time the brand has directly marketed one of their products as an alternative to alcohol.
For brands in the burgeoning no-and-low space, the opportunity to build messaging around Dry January is clear. And as the movement has evolved, so have the approaches those brands are taking to drive eyes to the category, both during the month, and beyond.
