Drnxmyth Is Shutting Down. Here’s What Went Wrong

Drnxmyth, a pioneering startup in the ready-to-drink cocktail space, is now shutting down. The closure comes after a number of challenges, including struggles to lower margins, a tough pivot from its original e-commerce focus, and difficulties in securing a viable wholesale path.

Six More States Move to Block Soda from SNAP

The campaign to remove unhealthy junk food from Supplemental Nutrition Assistance Program (SNAP) benefits has claimed further victories as six more states have agreed to ban the purchase of soda and other sugary products with government waivers.

New RTD Cocktails From BeatBox, Lone River, Tip Top and More

This latest roundup of summer ready-to-drink releases includes new takes on the espresso martini from a Bachelor contestant, malty collaborations from Tip Top, a soju cocktail refresh, and a vodka-spiked sun tea from Owl’s Brew. Here are a few of the newest cocktails on the shelf.

Danone Is Trying To Buy Lifeway, Again

The clock is ticking on a potential acquisition by Danone of kefir category leader Lifeway, as the French dairy giant is pressuring company leadership to again discuss a deal that has already been attempted twice in the past year.