In this episode, we explored the respective paths of four early-stage and emerging brand owners, from brand ideation and early struggles to social strategies and retail planning. The conversations highlight the perspective of founders who are attempting to reframe legacy categories via next-generation brands and products.
Drawing expertise from the worlds of investment, online commerce, and cannabis, these speakers will help give founders a series of views of the future of the beverage business, showing potential avenues for channeling entrepreneurial rigor into pathways to growth.
In this roundup we take a look at how new regulations could impact food labeling and deceptive advertising lawsuits and break down two cases against beverage companies that recently brought the attention of the Security and Exchanges Commission.
![Karma Water Partners with Canopy Growth for CBD Line [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2021/10/04154348/Canopy-Thumb-150x150.jpeg)
Karma Water is the latest established beverage brand to enter the CBD space, announcing today the launch of Karma CBD Water, a new line developed in collaboration with Canopy Growth.
Cannabis sales in the U.S. are predicted to surpass $24 billion this year, a growth of 38% compared to 2020, according to BDS Analytics (BDSA), a Colorado-based global cannabis market research firm.
Living Essentials, LLC announced today its first push outside of shots into the full size energy drink category with the launch of 5-Hour Energy in a 16 oz. can format. The new line is debuting simultaneously this week at the National Beer Wholesalers Association (NBWA) convention in Las Vegas and the National Association of Convenience Stores (NACS) show in Chicago.
In a recent story in Philadelphia magazine, La Colombe co-founder and CEO Todd Carmichael teased details of his next career move: launching Rebel Beverage Labs, a sparkling water company focused on developing a “platform where you can play within mouthfeel.”
After a successful launch with Sprouts last year, L.A. Libations is continuing to leverage its industry connections to bring more retailers into its expanding “innovation center” program fueled by the company’s SoCal Incubation Program (SIP).
Fruit and botanical-infused sparkling water startup Aura Bora is looking to make an impression with mainstream consumers early as the San Francisco-based brand expands its sales team and takes to the conventional channel. Since raising $2 million in a seed round this spring, Aura Bora has expanded its retail footprint to about 2,000 doors nationwide.
We recap the latest liquor and spirits industry news from this week, including new investment in non-alcoholic "pro-social" Three Spirit via CircleUp, a social-minded partnership from 818 Tequila and big sustainability focused investments from Diageo in the U.S. and Mexico.
In this video recap, BevNET and NOSH editors Martin Caballero, Carol Ortenberg and Jeff Klineman discuss the latest news, trends and products that emerged from the show, touching on the evolution of keto-friendly products, the impact and influence of alternative retail channels, and much more.
Beverage companies innovated with a wide range of flavors this month from a Reese’s cup coffee from International Delight to Startburst-inspired C4 Energy drinks. The cannabis beverage industry also continued to grow with the debut of brands such as James & James and new products such as a THC-infused botanical beverage from AMASS.
The emergence of non-fungible tokens (NFTs) as a tradable digital resource has been among the most notable innovations in finance and the art world this year, but the cryptocurrency-driven trend has yet to make a major impact on the physically-bound CPG world. Now, digital company Club CPG is hoping to change that with the launch of a new platform, Crypto Packaged Goods.
Whole Foods Market co-founder and CEO John Mackey today announced in an open letter addressed to “fellow team members” his intentions to retire next September after 44 years at the natural retailer.
