Claiming that A Shoc is illegally copying its look and engaging in false advertising, Celsius Holdings, Inc., the maker of CELSIUS energy drinks, is taking the competing energy brand and its distribution partner Keurig Dr Pepper (KDP) to court.
Powder-based hydration drink Hydrant has raised $8.5 million from a range of celebrity and athlete investors, including Lance Bass, Aaron Rodgers, Ashley Greene, Josh Allen, and others.
Southern Glazer’s, which operates in 44 states, plus Washington, D.C., and Canada, will initially distribute Canopy’s CBD-infused Quatreau sparkling water brand to seven states, with more to follow in the coming months.
In this gallery, we highlight some of the notable new releases over the past two months, which includes new releases from Bumbu, Elephant Gin and Booker's, a new basil-infused vodka from Manhattan, the debut of a pair of watermelon expressions from Malibu and Absolut, plus more.
California-based cactus water brand Caliwater is set to relaunch this month with a new founding team that includes actor/filmmaker Oliver Trevena and actress Vanessa Hudgens. The drinks are available in Organic Wild Prickly Pear and Organic Wild Prickly Pear with Ginger & Lime flavors. Each can contains 25 calories and is vegan, kosher and non-GMO.
The Stratford, Connecticut-based craft brewery has launched Daybreaker, a family of ready-to-drink, vodka-based cocktails, available in three flavors: Blood Orange, Cran-Lime and Meyer Lemonade. All three are mixed with real fruit juice and vodka distilled at Two Roads’ Area Two research and development space.
In 2020, revenue increased 106.5% year-over-year, outpacing the 72.9% growth from the year prior, with U.S. revenue representing $100 million, according to SEC documents. Citing Nielsen data, the company reported that retail sales in the U.S. grew 182% year-over-year.
Casamara Club is a line of non-alcoholic carbonated soft drinks that were inspired by the flavor of amaros and aperitivos. The line, which launched in late 2018,currently includes four flavors: Sera, Capo, Onda, and Alta.
Caue Suplicy, the founder and chairman of Barnana, which markets premium snacks made from upcycled bananas, spoke about how the company analyzed consumer demand to better understand how to market and promote the brand, its strategy for sourcing and utilizing sales data, why hiring from within has benefited the brand and how he has navigated the industry as an immigrant founder.
Having struggled throughout 2020 with strong headwinds from the pandemic, The Coca-Cola Company saw net revenues increase 5% in the first quarter of 2021, with top line growth beating analysts’ expectations as volume sales are beginning to recover from last year’s lockdowns.
With the term “soda” becoming a liability for beverage companies amid changing consumer habits, California-based Diabolo has unveiled updated branding, repositioning itself as a ‘Sparkling French Lemonade’ focused on taste and refreshment.
On Tuesday, April 20, a group of five marketing experts will sit down with the editors of BevNET and NOSH to talk about the way 2020 and 2021 have affected their disciplines and offer invaluable advice on ways that entrepreneurs can evaluate and adapt their marketing approaches. In just two hours of content and conversation, founders should understand tools and techniques that will help them guide their marketing programs into the post-pandemic era.
Hain Celestial has completed the sale of its two North American non-dairy beverage brands, Dream and Westsoy, to SunOpta for $33 million, the company announced yesterday.
Alcohol conglomerate Diageo is extending its reach into the ready-to-drink cocktails category with the acquisition of Loyal 9 Cocktails, makers of a line of vodka-based canned beverages, from Sons of Liberty Spirits Company. The acquisition will be funded through Diageo’s existing cash resources. Terms of the deal were not disclosed.
