In the days leading up to Super Bowl LV, total non-alcoholic beverage sales “modestly decelerated” but remained elevated over the two week period ending February 6, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
In this episode of Category Closeup: Expert Analysis, the panel examined the development of the modern energy drink market, framing current trends against historical precedents and consumer preferences.
Office Hours, the show where experts bring their strategy and experience to bear against the complexities of growing brands, is returning to serve the BevNET and NOSH community with all-new episodes starting March 3. Join the live studio audience and submit your questions for the upcoming show.
Shimmerwood is a startup beverage company that has launched with a three-SKU line of seltzers enhanced with 5mg of full-spectrum hemp CBD. The initial trio of flavors include Ginger Orange, Razz Lime and Just Hemp, which is the lone zero calorie offering.
Bill Shufelt, the co-founder and CEO of non-alcoholic beer maker Athletic Brewing Co., spoke about the critical importance of market research, how he dealt with consistent rejection from beer industry professionals and why he believes that “drama is so unproductive.” He also discussed how he planned for and is managing explosive growth and how he evaluates strategic partnerships.
Spindrift is preparing for its largest product launch thus far with the announcement of three Lemonade-based sparkling waters. The new varieties, which launch in March, are available in 12 oz. cans in Lemon Limeade, Pink Lemonade and Strawberry Lemonade. Each drink features real fruit juice and less than one gram of sugar with no added sweeteners.
Despite unprecedented headwinds from the COVID-19 pandemic, PepsiCo showed “resilient” growth in its full year 2020 and Q4 earnings report this week. The company reported organic revenue growth of 4.3% for the full year and 5.7% in the fourth quarter. Net revenue for the year was up 4.8% and increased 8.8% in the quarter.
Organifi CEO Mae Steigler spoke about the origins of the powdered juice and supplement brand, the company’s impressive DTC business and how she and her team crafted an effective consumer acquisition and retention strategy. She also discussed how Organifi scaled while being bootstrapped and how daily huddles and employee empowerment are key to the company culture.
PepsiCo is officially expanding its interests in the flavored sparkling water market with the release of Bubly Bounce, a caffeine-infused line extension launching nationwide today.
Trying to continue safely supporting the natural products community, media and events company New Hope announced on Thursday the cancellation of the in-person aspect of its annual Natural Products Expo West conference, moving the event to a virtual format
Aiming to provide consumers with a vegan, sustainable meal replacement drink, serial entrepreneur Shaun Neff has partnered with beverage incubator L.A. Libations to launch orro., a new line of “mini meal” protein beverages.
In announcing its Q4 and full-year 2020 earnings yesterday, The Coca-Cola Company voiced optimism that its business remains healthy and poised for growth despite sales declines and a lingering unresolved tax issue with the Internal Revenue Service.
Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.
New York-based CBD beverage maker Bimble has launched on grocery delivery ecommerce platform FreshDirect, making it among the first hemp-infused drinks sold on through the website; Calypso announced this week that it has entered a distribution agreement with New York DSD house Big Geyser. The move will give the Milwaukee-based lemonade brand access to over 26,000 retail doors in the New York metro area.
