SprintToSuccess, a 7 week creative process designed to take an entrepreneur-in-need from streamlined strategy to a ready-for-world brand free of charge, has announced its Season 1 subject, chosen from a pool of 107 applicants: Melissa Martinelli’s SuperFrau.
Organic sports drink maker HALO Sport has announced Grammy-award winning artist Armando Christian Perez, a.k.a. Pitbull, has joined the company as an investor and ambassador.
Hamaka is a new line of CBD enhanced beverages that is making its debut in four varieties:: Oatmilk Latte, Cold Brew Coffee, Hibiscus Flower Tea and Mineral Water. Each is enhanced with 5-10 mg of hemp extract per 250 ml (8.45 ounce) can, depending on the SKU.
Northern California regional brands Go Girl Energy and Silk Road Soda Co. announced this week they have merged to form Go Roads, LLC The company will seek to expand both product lines outside of the Golden State with rebranded and reformulated offerings.
Chuck Casano, founder of Pitaya Foods and HiTouch Distribution, spoke about navigating the food industry on two fronts, how a social mission guided his foray into entrepreneurship, the failure that propelled his decision to launch HiTouch, the elements of successful brand relationships and being on the front lines of food distribution during the pandemic.
The COVID-19 pandemic has underscored the need for brands to grow e-comm and online brand-building capabilities, and BevNET and NOSH Virtually Live, held next week on Tuesday and Wednesday, June 23 and 24, feature a number of approaches for companies looking to either explore or refine their approach to online commerce channels.
AriZona Beverages today unveiled its latest venture: Santa Fé (stylized “SANTA FÉ”), a sparkling water line flavored with a “splash of real fruit.”
Massachusetts-based Ocean Spray Cranberries is aiming to meet the growing demand for relaxation beverages with CarryOn, a new line of hemp-infused sparkling waters which launched this month in a pilot run. The new line features two varieties: Descend, a blueberry flavor containing L-Theanine and 20 mg of CBD, and Elevate, a grapefruit flavor containing choline and 10 mg of CBD.
BevNET and NOSH Virtually Live will feature an intense set of main stage conversations and presentations covering issues that deal with both crisis-oriented leadership for growing brands and the tools and techniques to adapt within changing times -- and it will end up with an exclusive interview with world-famous “Citizen Chef” Tom Colicchio. The event is available to subscribers of BevNET and NOSH and takes place on June 23 and 24 starting at 8 a.m., with main stage conversations beginning at 11:00 a.m. EST.
Now operating as an independent, Reed says he’s free to flex his talent as a flavor chemist and product developer on his own terms, with a focus on premium natural ingredients over flavorings.
Tip Top Proper Cocktails is a line of ready-to-drink/ready-to-pour cocktails focused on recreating classic familiar recipes. The brand’s first three SKUs -- Manhattan, Old Fashioned, and Negroni -- do just that.
In our first ready-to-drink cocktail review, we look at DRNXMYTH, a line of ready-to-pour fresh cocktails that utilize a proprietary bottle to keep the liquor separate from the other ingredients.
This week's Office Hours explores the interplay between operations, innovation, and finance during highly disruptive times with Melissa Facchina and David McCormick, two of the leaders of Siddhi Capital and Siddhi Ops.
NFL Hall of Famer Terrell Davis and Megan Bushell, co-founders of CBD-infused beverage brand DEFY, discussed how the company is navigating a murky regulatory environment for CBD, the positioning of the beverages as “performance drinks” and how Davis is advising current NFL players about incorporating hemp- and cannabis-based products into their lifestyles.
