Celsius Holdings, Inc., the parent company of fitness energy brand CELSIUS, announced this week that it has raised $22 million in private investments from two global institutional investors. Declining to name the investors, though calling one “Asia’s leading private equity firm,” CELSIUS president and CEO John Fieldly said the firms will help open doors for the brand’s international expansion through relationships with retailers and suppliers.
In June, both leaders and ordinary people who work in the food and beverage industry spoke out against racism as national protests in response to the killing of George Floyd brought to light issues surrounding systemic inequality. Now, brands, distributors, retailers and advertising agencies have begun to take action, or build upon previously established efforts to address this inequality, particularly through programs and initiatives designed to support the advancement of BIPOC entrepreneurs.
This episode is all about the art of revisions - moving from a big conceptual picture of the brand and into the details that can make all the difference at the moment of truth aka getting a consumer to choose us.
Fountain’s Sparkling Water with CBD is zero calorie, unsweetened, and comes in three flavors: Lime, Grapefruit, and Cucumber. Each 12 oz. can is enhanced with 20mg of CBD from full spectrum hemp.
BevNET and NOSH have designed a platform exclusively for subscribers so that they can work with their peers and our selected experts. Our first Round Table discussion will be with Stu Strumwasser, managing director of Green Circle Capital, on Aug. 26. Stu will be answering questions about valuation trends in the natural products industry, and the overall changes in fundraising and operational strategy that can help guide brands as the capital cycle changes.
Waterloo Sparkling Water announced today it has been acquired by a group of investment firms led by Flexis Capital and including Eurazeo Brands, Moore Strategic Ventures, JW Levin Management Partners and Waterloo Capital. Terms of the transaction were not disclosed.
Although federal CBD regulations remain in limbo, some retailers are pushing forward to capitalize on consumer interest in the ingredient. This month CBD retail chain American Shaman opened its first ‘store-within-a-store’ concept inside of Kansas City, Mo.-based grocery store Price Chopper.
Flavored water maker Hint, Inc. announced this week it has raised $25 million in a series D funding round that will help support the company’s continued growth over the next several years. The round was led by prior investor Springboard Growth Capital (SGC), a firm focused on funding mid-stage CPG companies founded by women, and also includes investments from Philippe Laffont, Gingerbread Capital and Medina Heights Capital Partners.
Facing major disruptions to its traditional business model, New York-based coffee maker Wandering Bear announced today the launch of a new suite of products designed to bring the formerly office-focused brand into the at-home coffee space.
“New Girl” actor Max Greenfield and serial entrepreneur Mike Constantiner, co-founders of dad-centric consumer products and lifestyle company Dadz, spoke about how they’re attempting to reach a “new generation of dads,” the importance of a strong founding team and why it offers a “shortcut” to a fast start and how the brand is being communicated to the trade and consumer press.
Fast-growing beverage maker Lemon Perfect today announced the closing of a $6.6 million funding round that brings its total seed financing from pre-revenue stage to $11.6 million. The round was led by CPG-focused private equity firms Skyview Capital, Beechwood Capital and The Big Squeeze.
Atomo Coffee, maker of “molecular coffee” made not from coffee beans but from upcycled ingredients, announced last week the close of a $9 million seed funding round. S2G Ventures, whose portfolio includes Beyond Meat and Ripple, along with AgFunder and Bessemer Venture Partners participated in the round.
Brands big and small benefit from maintaining good relationships with investment bankers, who often help them navigate important decisions when it comes to fundraising and valuation. On Thursday, September 3rd, brand leaders will have the opportunity to participate in 1-on-1 virtual meetings with investment bankers that have expertise facilitating dealmaking in the food and beverage industry.
Fluid Cold Brew is a line of cold brew coffee drinks enhanced with electrolytes. The product is marketed as having hydration and energy benefits and the formulations are low calorie and sugar free.
