Office Hours: Corporate VC During Covid-19 with General Mills, Pepsi, Distill Ventures

The state of strategic venture units during the ongoing Covid-19 pandemic will be explored during Office Hours on Tuesday, Aug. 11 at 3 p.m. ET when our guests will be the John Haugen, Heidi Dillon Otto, and Daniel Grubbs, the leaders, respectively, of 301 INC (General Mills), Distill Ventures North America and PepsiCo Ventures Group. Office Hours viewers are encouraged to submit questions before and during the show, and will be invited to join the discussion live.

Covet PR Acquired, CEO Says Traditional PR Is ‘Broken’

This week Covet PR, a public relations firm focused on CPG and wellness, announced it had been acquired by digital marketing company Power Digital. The firm, which was founded by Sara Brooks in 2014, will now be known as the Covet Consumer Business Unit, with Brooks taking on the role of President.

Review: High Brew Nitro Cold Brew

Fresh off of a packaging revamp, High Brew Coffee is also launching a new product, Nitro Cold Brew. The product comes in a single unflavored and unsweetened SKU that utilizes a nitrogen “widget” inside the 12 oz. can.

Sanzo Raises $1.3 Million in Funding Round

Sanzo, the New York-based maker of a line of Asian-inspired sparkling waters, announced today that it has raised $1.3 million in a funding round poised to help the brand expand its retail footprint. The round includes investments from Away co-founder Jen Rubio, Adobe Creative Cloud CPO and EVP Scott Belsky and Boba Guys co-founders Andrew Chau and Bin Chen.

Nielsen: Beverage Sales Up Double-Digits in July

Non-alcoholic beverage sales reported strong double-digit growth last month, with all channel dollar sales up 12.4% for the 4-week period ended July 25, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Monster: Muted Sales Growth In Q2, But Up 5.2% Year-to-Date

Monster Energy endured an uneven second quarter, as state lockdowns and decreased foot traffic depressed sales early on before improving during the later weeks, according to an earnings report released by the company on Tuesday.

Limitless and Koia Co-Founder Launches CPG Marketplace Bitewell

If you’ve ever wondered what might happen if “Costco met Whole Foods and had an ecommerce child,” the result might look something like Bitewell. The new dietitian-curated CPG marketplace, which launched last month, offers a platform for emerging food and beverage brands while providing consumers with a weekly menu of better-for-you products offered at lower prices.

Lawsuit Alleges USDA’s GMO Policies Reduce Transparency

Following the ongoing relaxation of GMO labeling laws by the U.S. Department of Agriculture (USDA), a coalition of industry members led by the Center for Food Safety (CFS) last week sued the agency, noting that a lack of regulation over the growing biotech industry is threatening the ability to provide transparency in food and beverage products — something consumers increasingly want.

Taste Radio Ep. 223: How Do You Build An Iconic Brand When ‘Money Is Not A Goal’?

You might recognize Tony’s Chocolonely by its quirky labels and comic font logo. Behind the Dutch brand’s playful vibe, however, is a profound mission to end the use of child labor within the cocoa industry. Ynzo van Zanten, the company’s Chief Evangelist, spoke about how Tony’s has navigated the development of a premium brand while staying focused on its overarching social mission.

Review: Riff Alter Ego

Alter Ego, which is the counterpart to Oregon-based Riff Cold Brewed’s eponymous line of cold brew coffee drinks, is a line of sparkling cascara (aka coffee fruit) beverages that are positioned as natural energy drinks.

Icelandic Glacial Launches First TV Spot

Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.

Gallery: July’s New Products

As we enter the heat of August, brands are offering consumers new innovations in coffee, CBD, hydration and plant-based beverages. Companies such as Big Easy Bucha, Four Sigmatic, Toutalou and Dose introduced shot lines while brand such as Electrolit, Waterloo and Goldthread unveiled new flavor launches. Check out the gallery for July's notable releases.