Gallery: April’s New Products

April’s new product launches were all about caffeine and CBD, with energy-boosting launches from Talking Rain and Moonlight Beverage Co and hemp-infused offerings from Aprch, Tempo and CBD Living. Check out the gallery for notable April releases, including the latest flavor from MTN DEW and Pathwater’s charitable Earth Day bottle.

Neuro Turns to Gut Health For Next Functional Innovation

Despite being one of the established veterans of the functional beverage set, Neuro is still looking for ways to expand its product range. Along with introducing powdered products, the California-based company is this month introducing its eighth SKU, Probucha, a shelf-stable probiotic drink intended to promote gut health.

In Growing Kombucha Set, GT’s Rebrand Aims For Clarity

Does being the biggest brand in a beverage category, as well as the one that brought it into the public sphere, give you the right to reorganize it as it evolves? If you’re GT Dave, founder of GT’s Kombucha, the answer is “yes.”

WATCH: Mark Rampolla on Investment During the Pandemic

In an interview with NOSH editor Carol Ortenberg, Mark Rampolla, partner and co-founder at PowerPlant Ventures, discussed what the new relationship between brands and investors may look like, both pre and post acquisition.

Review: Herbert Sparkling Phytotonics

Herbert is a Canadian brand that creates produces “phytotonics,” which they describe as beverages that are derived from plans and “benefit the human body and psyche.” The lineup features three functional sparkling beverages that are packaged in 11 oz. glass bottles.

Quick Reaction: Pepsi Takes On Bang

It’s now official: after much rumor and speculation over the last several weeks, PepsiCo announced today it has entered an agreement with Vital Pharmaceuticals, the producer of Bang Energy, to be that brand’s exclusive U.S. distributor. Here’s a quick look at the implications of the deal across the category and the broader beverage market.

Taste Radio Ep. 211: To Build A $200M Brand, Pat LaFrieda Relied On This More Than Anything

We’re joined this week by Pat LaFrieda, CEO of renowned meat brand Pat LaFrieda’s, who discussed his definition for quality and how it fits into the company’s evolution, why “relationships are everything” in business, his vision for the future of the restaurant industry and his surprising opinion about plant-based meat products.

PepsiCo Announces Bang Energy Distribution Partnership

PepsiCo announced today in its Q1 earnings call that it has entered an exclusive U.S. distribution agreement with Bang Energy, the performance energy drink brand produced by Vital Pharmaceuticals, furthering the conglomerate’s goal of becoming a competitive player in the global energy drink market.

KDP: Packaged Beverages Push Net Sales Up 4% in Q1

Keurig Dr Pepper (KDP) weathered headwinds from the COVID-19 global pandemic to deliver growth across all four product segments during Q1 2020, with Packaged Beverages helping drive net sales up 4.4% ($2.61 billion), according to an earnings report released Monday.

Data Digest: Consumer Behavior Moves into New Phase

As the world prepares to enter the third month of the COVID-19 pandemic, the CPG industry is still working to adapt to a radically altered marketplace. Last week, three new reports from market research firms IRI, Datassential and Blue Chip, shone light on how consumer behavior has changed since March and what the industry should anticipate as the crisis eases and a new normal for consumer buying habits emerges.

NOBL Beverages Acquires MATI Energy, Will Relaunch Brand

New Hampshire-based NOBL Beverages, working with a group of private equity investors, has acquired defunct energy drink brand MATI for an undisclosed sum and plans to relaunch the organic drink line this year, the company announced today.