This week Covet PR, a public relations firm focused on CPG and wellness, announced it had been acquired by digital marketing company Power Digital. The firm, which was founded by Sara Brooks in 2014, will now be known as the Covet Consumer Business Unit, with Brooks taking on the role of President.
Fresh off of a packaging revamp, High Brew Coffee is also launching a new product, Nitro Cold Brew. The product comes in a single unflavored and unsweetened SKU that utilizes a nitrogen “widget” inside the 12 oz. can.
Sanzo, the New York-based maker of a line of Asian-inspired sparkling waters, announced today that it has raised $1.3 million in a funding round poised to help the brand expand its retail footprint. The round includes investments from Away co-founder Jen Rubio, Adobe Creative Cloud CPO and EVP Scott Belsky and Boba Guys co-founders Andrew Chau and Bin Chen.
Oxygen-enhanced water brand OXIGEN announced today that Golden State Warriors point guard Stephen Curry has joined its team as an investor, advisory board member and global face of the brand.
Cafe Grumpy Targets Retail with Rainforest, KeHE; Sunwink Adds Distributors, Natural Retailers; CHERRiSH Grows in Pac NW; ¡CACTUS! Launches into H-E-B; Pure NZ Expands Ecommerce Presence; Twang Michelada Adds H-E-B
Non-alcoholic beverage sales reported strong double-digit growth last month, with all channel dollar sales up 12.4% for the 4-week period ended July 25, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Monster Energy endured an uneven second quarter, as state lockdowns and decreased foot traffic depressed sales early on before improving during the later weeks, according to an earnings report released by the company on Tuesday.
If you’ve ever wondered what might happen if “Costco met Whole Foods and had an ecommerce child,” the result might look something like Bitewell. The new dietitian-curated CPG marketplace, which launched last month, offers a platform for emerging food and beverage brands while providing consumers with a weekly menu of better-for-you products offered at lower prices.
Following the ongoing relaxation of GMO labeling laws by the U.S. Department of Agriculture (USDA), a coalition of industry members led by the Center for Food Safety (CFS) last week sued the agency, noting that a lack of regulation over the growing biotech industry is threatening the ability to provide transparency in food and beverage products — something consumers increasingly want.
You might recognize Tony’s Chocolonely by its quirky labels and comic font logo. Behind the Dutch brand’s playful vibe, however, is a profound mission to end the use of child labor within the cocoa industry. Ynzo van Zanten, the company’s Chief Evangelist, spoke about how Tony’s has navigated the development of a premium brand while staying focused on its overarching social mission.
Alter Ego, which is the counterpart to Oregon-based Riff Cold Brewed’s eponymous line of cold brew coffee drinks, is a line of sparkling cascara (aka coffee fruit) beverages that are positioned as natural energy drinks.
Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.
As we enter the heat of August, brands are offering consumers new innovations in coffee, CBD, hydration and plant-based beverages. Companies such as Big Easy Bucha, Four Sigmatic, Toutalou and Dose introduced shot lines while brand such as Electrolit, Waterloo and Goldthread unveiled new flavor launches. Check out the gallery for July's notable releases.
Simon Sacal, founder and CEO of innovative food platform Solely, spoke about his background as a food entrepreneur beginning as a teenager and how his career culminated in the development of the brand. He also explained why the company’s strategy and focus is “exactly the opposite of the easy way,” and why Solely doesn't launch a product unless it identifies “a huge advantage” over a competitor.
