While consumer buying habits and nutrition trends are providing healthy tailwinds for the nascent category of kids water, developing a strong identity — to say nothing of building a business around that concept — remains a challenge for all involved, particularly in the face of declining sales for the entire kid-positioned beverage market.
In this interview recorded at NACS 2019, BevNET managing editor Martin Caballero spoke with James Ford, Coca-Cola’s VP of category strategic advisory, about the company’s product showcase, including the highly anticipated U.S. launch of Coca-Cola Energy, the development of Coke’s expanding coffee portfolio, and how the brand is strategizing for growth in the convenience store channel.
As cold-pressed juice moves into the next stage after its mid-decade height as a hot beverage trend, the subcategory continues to grow but leaves behind a reformed field of wholesale players marketing lower-priced offerings, alongside new competition from the private label space.
Flow Alkaline Spring Water announced today the appointment of Tim Dwyer, a 10-year veteran of Vita Coco who most recently served as that company’s VP of sales, as chief revenue officer. Dwyer said he sees “the same potential” in Flow that he saw in coconut water a decade ago.
Alex Day, co-founder of trendsetting cocktail bar Death & Co., spoke about his thoughtful approach to innovation and branding. He also explained why articulating the brand’s style is an “ongoing process,” why the Death & Co. considers itself a content creator as much as a bar, and why it never “follows trends out of fatigue.”
Last week, the company announced a new model for innovation, known as the Lighthouse Incubator, which will focus on rapid innovation and bring the company into new categories beyond beverage.
In this gallery, we highlight a handful of notable new products introduced at this year's National Association of Convenience Stores (NACS) trade show, including innovations from Coca-Cola, Danone/White Wave, Nestle Waters and Keurig Dr Pepper.
Peet’s has cooled its efforts to create a regional cold chain distribution system. The company has ceased operations of its Coldcraft direct store distribution network and discontinued its bottled cold brew line as it focuses on developing shelf-stable RTD coffee products.
PepsiCo beat analysts’ expectations in posting 4.3% organic sales growth in the third quarter of this year, according to financial results released by the company on Thursday.
In this episode, we’re joined by Ashleigh and Trey Lockerbie, the co-founders of organic kombucha brand Better Booch, who joined us for a conversation about the good, the bad and the ugly of a brand revamp. As part of our conversation, they discussed how the process helped shape the strategy that now serves as the foundation for the company’s future.
The Bitter Housewife is best known for its line of small batch cocktail bitters that are made in Portland, Oregon. Now, the company is expanding this concept with a zero calorie ready-to-drink beverage that combines bitters and carbonated water.
Over the past three years the firm, which invests in early-stage companies that are led by female or “mixed-gender” founder teams, has seen interest in its investment thesis grow exponentially. Perhaps the best indication of the changing sentiment: this week the firm announced the close of its second fund, worth $21.7 million -- roughly 12 times larger than its first fund.
Fitness energy drink brand Celsius is entering the final months of 2019 with a flurry of activity, including introducing a new recovery beverage, launching a nationwide marketing tour and acquiring one of its European distributors.
Yogi Tea CEO Giancarlo Marcaccini sees a bright future for mellow moments. Owned by East West Tea Company, Yogi last week announced its acquisition of Choice Organic Teas.
