Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

TRIP has a new global brand ambassador, and you might have heard of her. Reality TV star Kendall Jenner is joining the relaxation beverage maker as an equity investor and spokesperson, with plans to be the face of an upcoming marketing campaign for the fast-growing functional brand.

Taste Radio: Is It A Trend Or A Distraction?

How do you know when a trend is an opportunity—and when it’s just a distraction? In CPG, the pressure to add protein, fiber, adaptogens, nootropics and every other buzzy benefit can be relentless. But more isn’t always more.

BevNET’s 2026 Natural Beverage Showcase Is Now Available: Explore Trends in Soda, Hydration, Creatine & More

From functional soda and coconut water to clean energy, protein and emerging wellness ingredients, natural beverage continues to expand across new categories, formats and occasions. BevNET’s 2026 Natural Beverage Showcase is now available, bringing together more than 100 beverage brands and industry suppliers for a broad look at what’s showing up across the natural and better-for-you beverage market.

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly non-alcoholic beer styled after classic American light pilsners, the concept is closer to "non-alcoholic-plus" than to a typical THC drink.