Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.
In this edition, Howard Telford, a senior beverages analyst with market research firm Euromonitor shared his thoughts on pertinent trends affecting new product development as viewed at Expo West and beyond. This podcast also includes a conversation with Michel Boissy, the CEO and co-founder of cold-pressed juice company FreshBev, the maker of the Ripe brand of juices and cocktail mixers.
Former Coke brand manager Kellam Mattie returns to the company as the new VP of Marketing and Innovation for VEB, while Nestlé elevates Fernando Mercé to CEO of Nestlé Waters North America.
Food and beverage manufacturers may be embracing cleaner ingredients, but they’re a little more hesitant when it comes to talking about it.
Chris Hopkins wants to take you on a tropical vacation. His mode of transport? Coffee. A longtime beverage sales executive, Hopkins recently launched Blue Island Coffee, a brand designed to carry consumers “away from their daily routine through coffee innovation.”
Cannabis beverage manufacturer Le Herbe wants to help consumers get their buzz faster, and has partnered with ultrasonic liquid processing company Qsonica to develop new methods of extraction, preservation, and processing of drinkable cannabinoids.
The line, which originally featured a more squat looking bottle and brightly colored labels, has been given a refresh.
Cuvee Coffee’s crowler machine is finally free from the clutches of the Texas Alcoholic Beverage Commission (TABC).
Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
Raisman, a native of Needham, Mass., discovered Cheribundi two years ago and integrated the drink into her daily exercise routine for post-workout recovery and sleep.
Earlier this month, State Senator Bob Wieckowski, a Democrat, introduced California SB 504, a bill that would require warning labels on all food containing synthetic dyes, including those sold in restaurants. If passed, the law would be the first of its kind in any state.
Zoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and forward-thinking innovations in the food and beverage industries.
Until more consistent sources of “ugly” produce are made available and processing is subsequently implemented on a larger scale across the industry, smaller, more regional companies will likely be leading the way.
The first set of announced speakers for BevNET Live includes a pair of fast-rising beverage category entrepreneurs, Jamie Danek, the CEO of Humm Kombucha, and Sharon Brown, the Co-Founder of Bonafide Provisions. Both women will be on hand to outline the groundbreaking innovation and sales strategies.
