At the 2015 NACS show, BevNET sat down with Aquahydrate CEO Hal Kravitz for a video interview that covered several topics, including the company’s celebrity owners, Aquahydrate’s positioning as a “performance lifestyle brand,” and the non-traditional marketing approach of the alkaline water line.
Dora's Naturals has added two flavor varieties to its Sap on Tap maple water brand. The new Yerba Mate and Ginger Lime flavors are a nice extension of Sap on Tap brand and offer some good differentiation in the nascent maple water category.
Michael Burgmaier and Nick McCoy have left Silverwood Partners, where they led the consumer products practice for the last six years, to open Whipstitch Capital, a boutique investment bank focusing on the consumer products industry.
In a response to Boston Magazine’s scathing criticism of his trainer Alex Guerrero, New England Patriots quarterback Tom Brady threw The Coca-Cola Company and Kellogg’s under the bus during a recent appearance on local radio station WEEI.
How do you transform a movement into a brand? And once you’ve done that, how do you get it to the public? Dave Asprey, the founder of Bulletproof, a brand based on hacking human biology with what we eat, drink, and do, thinks he knows how, and he’ll be sharing his ideas -- and beverages -- at BevNET Live.
In a video interview filmed at the 2015 NACS show, Matt Buckley, Mamma Chia's senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers.
Limation Limeade is a high pressure processed blend of water, organic lime juice, organic sugar and raw sugar. As far as the flavor is concerned, the company has nailed it, with a bold lime flavor, just the right amount of sweetness, and that freshly made flavor that screams summertime.
It’s a significant change at the chain: Richmond teamed with Executive Global Grocery Coordinator Errol Schweizer to debut many new products, including a new emphasis on HPP juice and edgy ideas like chia and turmeric drinks, as well as a focus on product certifications such as Non-GMO and biodynamic.
Today is the last day to take advantage of early registration pricing for BevNET Live Winter ’15. Ticket prices will increase by $200/person after today.
Premium water brand Voss has introduced its first flavored line extensions. Packaged in Voss’ cylindrical glass bottles, Lemon Cucumber and Tangerine Lemongrass joined the brand’s subset of sparkling waters.
The webinar’s first presenter, James Neal-Kababick, who serves as director of Flora Research Laboratories touched on the issue of on-shelf fermentation while detailing the existing TTB-approved analytical methods for alcohol analysis in kombucha.
Made with 99.86 percent birch water and added citric acid, the flavor of Säpp's original offering is very light and quite simple. The product, which is very much in its early stages, has a subtle birch aroma and flavor, which is pleasing to the palate.
In this photo gallery, we feature a range of new brands, products and design revamps that we encountered at the 2015 NACS Show, as culled from our Instagram feed.
SOS, which also comes in a berry-flavored offering, is a powdered drink mix that was designed to provide advanced hydration through increased electrolytes.
