Achieving full availability in all 4,600 Rite Aid locations nationwide represents a significant step forward in AQUAhydrate’s efforts to penetrate into drug stores. The water will be available on ambient shelves in all Rite Aid stores and in coolers at 900 locations.

Vital Pharmaceuticals, the maker of VPX sports drinks and supplements and Redline and Bang energy drinks, is wrapping up a busy year. In 2016 Vital launched a range of new products, increased its social media presence and expanded distribution of its brands, all of which led Gene Bukovi, the company’s Vice President of Beverage Sales, to predict the highest sales for the company in four years.

Though Starbucks represents the largest food service platform for cascara, other coffee shops have already been making their own versions of the drink.

Nearly a year after Bulletproof’s FATwater line was recalled from the market, the enhanced waters are back with a new formulation and package.

LifeAid is breaking into natural and grocery channels with new distribution deals in Whole Foods, Sprouts, Wegman's and Safeway.

As larger companies depart the category, a number of smaller, nimbler brands aimed at younger consumers have moved to occupy the fertile ground left behind.

Relaunched for the 21st century, Original New York Seltzer is adding a zero-calorie line and reworking its advertising to prove it’s about much more than 80’s nostalgia.