Tumeric: Elixir of Life Rebrands as Temple Turmeric
Renamed as Temple Turmeric, the brand's new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.
Review: Crude Juice
Crude, a new cold-pressed juice brand whose name is derived from a definition of the word (unrefined and natural), markets a two-SKU line of high pressure processed blends. Crude's Green #1 and Red #1 are both a good start to further development of the line, but its packaging is a clear area for improvement.
Campbell Soup Splashes into Cold-Pressed Juice with “1915 by Bolthouse Farms”
The introduction marks yet another foray into the burgeoning world of cold-pressed, high-pressure processed juices by a food and beverage conglomerate.
Agriculture Secretary Proposes GMO Labeling Solution: “Make an App for That.”
Vilsack’s comments come as part of the much larger ongoing discussions surrounding the labeling of GMOs.
Review: BluePrint’s New Green Juice Varieties
Hain Celestial-owned BluePrint Juice has extended its line of cold-pressed products with two uniquely formulated green juice varieties. While both quite tasty, we’re not sure that it the variation between the other green varieties is significant enough.
Press Clips: Why SK Energy Got a 50 Cent-less Look; GT Dave Tells All
Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.
Expo West Preview: Uncle Matt’s Infuses Turmeric, Probiotics into New Juice Varieties
Natural channel stalwart Uncle Matt’s Organic has for the first time waded into the functional beverage space with the launch of three new multi-serve juice products.
High-Profile Hires: Coco Libre Taps Former ZICO Vet as CEO; Lange to Pressed Juicery; Ventura Joins Califia
Three high-profile entrepreneurial beverage companies recently solidified their executive ranks with beverage veterans hailing from a variety of backgrounds within the industry.
A Wider Look: Honest Fizz Goes Fully Organic and Gets a New Can
Organic erythritol was the bottleneck, but a packaging change and a shift in availability of the sweetener has given way to an across-the-board update to Honest Tea’s line of zero-calorie sodas.
Review: Molly’s Milk Truck
A finalist in BevNET's New Beverage Showdown 8, Molly's Milk Truck markets a line of iced coffee and iced chai drinks. In our review of the coffee products, which are made with cold-brewed coffee and almond milk, we think that the company has the foundation for something that could have broad appeal.
Distribution Roundup: Minta Inks Exclusive Partnership with Southern Wine & Spirits
Here’s the latest in distribution news across the beverage industry:
Dietary Guidelines Committee: Use Tax and Economic Policies to Reduce Americans’ Intake of Added Sugar
The government’s top nutrition advisory panel pointed to overconsumption of food and beverages with added sugar as one of the major factors thwarting a “healthy dietary pattern” for Americans.
Review: Genius Juice (Updated Packaging, Formulation)
Genius Juice, which markets a ranges of organic coconut-based smoothies, has recently revamped its packaging and updated the formulation for some of its products. The review team's take? Winner, winner...
Keurig Dishes on Upcoming “Kold” System
At the recently held Consumer Analyst Group of New York conference, Keurig offered a first glimpse at its highly anticipated cold beverage system.