Pressery Coconut Drinking Vinegar is a line of organic cold-pressed beverages that are made with juice and coconut vinegar. Pressery, which is a Colorado-based company that also produces a line of traditional cold-pressed juices under the same brand, has done a great job of creating something that is authentic but approachable.
I’ll get right to the point: in two decades of reading branding handbooks and observing marketers’ branding efforts, my conclusion is there ain’t no science to branding.
The Ginger People, which is a company that has long focused exclusively on ginger based food and beverage products, has partnered with Gordon Biersch Brewing Company to produce Bottoms Up, which was apparently designed with ginger beer purists in mind.
BevNET is excited to announce new speakers and panelists who will be joining BevNET Live Summer 2016 for discussions on marketing, sales and product development strategies for beverage entrepreneurs. Bill Weiland will offer a peek into the world of food and ingredients trends, and Jordan Silbert, Brian Ross, and John Maggiore will join a panel discussing strategies for small brands to find a home in a center-store grocery environment.
There’s a lot of SKU-shuffling from bigger companies like Bolthouse, Naked, and Odwalla, as established varieties are replaced by organic or new products get pushed through the system.
Chia Star’s new "shakes” are plant protein-based smoothies. Unlike the company’s core line, comprised of juice-based and pasteurized offerings, the Shake line is high pressure processed and uses coconut milk as its base.
Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.
The investment in adding canned production to the plant, which until recently had only produced PET and HDPE bottles, came out of Nor-Cal’s 2014 sale of its Anheuser-Busch distributorship to Markstein Beverage of Sacramento.
Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.
Sparkling coconut water drink CocoMazing is one of those ideas that you wonder why it hasn’t been done before. Combining coconut water (from concentrate), sparkling water, flavoring, sugar and stevia, the product hits on a variety of trends, including coconut water, flavored water, organic sourcing and low-calorie sparkling beverages.
Cheribundi CEO Steve Pear told BevNET the financing was necessary to keep up with explosive growth: sales of the company's cherry juice beverages surged from $3 million in 2013 to $10 million last year.
Garden of Flavor, a marketer of cold-pressed high pressure processed (HPP) juice drinks, has added a second line to the company’s suite of products: Cold-Pressed Energy. Available in four varieties with a suggested retail price of $5.99, these products have 100mg of natural caffeine from guayusa as well as added probiotics.
Klock indicated that the line extension could create a path for the Sparkling Ice brand, whose flagship products are formulated with artificial ingredients, into the natural channel.
Natural alternatives account for just 1 percent of the global market for sweeteners. However, natural beverage companies are increasingly turning to alternative sweeteners for blending with innovative and healthy formulations.
