I have an unabashed love of all things beverage. For 24 years now I’ve have the pleasure of being a part of the joy that this industry has to give. I consider myself lucky to be sought as counsel and sounding board, to have been brought on as an informal critic for launches, re-positions and postmortems for hundreds of brands.
The premise of Bramo is straightforward: package organic, cold brew coffee concentrate in a format that’s convenient for travel and on-the-go preparation. To achieve this, Bramo uses a 2 oz. resealable pouch that’s designed to be emptied into a glass and then refilled twice with water to help the consumer easily mix the right blend.
The plan is for Goldman to remain at Honest in an at-large capacity, scouting for new interesting brands for its parent unit, Coke’s Venturing and Emerging Brands group, where he has already helped at least serve as a source of information about Coke for other entrepreneurs who have been purchased by the company.
Featuring upwards of 20 seasoned experts from the space as presenters and panelists, the audience of entrepreneurs were treated to an educational event that dove deep into an accelerating and evolving natural and organic foods world that has become more norm than niche.
Pilakowski, the founder of Ignite Sales & Marketing, and Murray, the CEO of GoodBelly, will be sharing important strategic ideas about the growth and structure of rising beverage companies.
Bulletproof’s “Fat Water” is a low-calorie beverage that takes one of the brand's foundational ingredients, XCT Oil, and uses it in a ready-to-drink form. Along with the name FATwater being something that's eye-catching, it bucks the trend of food and beverage brands that are trying to sell you on fat-free or low-fat products.
BevNET Live Winter ’15 is less than 30 days away! Hundreds of beverage industry professionals, including investors, distributors and retailers, are already signed up for the conference, which is being held on Dec. 7 and 8 at the Loews Santa Monica Beach Hotel in Santa Monica, Calif. Seats are filling up fast, and if you haven’t already, now is the time to reserve your seat.
Demand for peppery potables has not only generated a significant amount of innovation in the spirits category, the non-alcoholic beverage side of the market is also evolving. Spicy ingredients are making their way into a number of beverage categories at a steady rate, often used to enhance the final product rather than showcased a primary taste.
Soup-in-a-bottle brand Tio Gazpacho is aiming to wrap up a $500,000 round of funding that will be used primarily to expand sales and marketing of its high pressure processed, organic gazpacho products, according to company founder Austin Allan.
1915 is Bolthouse Farms' entry to the cold-pressed, HPP juice space. Visually, the company has taken a unique approach to the packaging, which is to add a square-shaped cap to a very square-shaped bottle. To that end, the bottle will -- at least right now -- be memorable simply for its shape.
By way of ad agency CUBOCC, Sprite recently launched its “RFRSH Na Lata”, a campaign that allows Brazilian Snapchat users to submit their Snapcodes for a chance to have their accounts featured on millions of Sprite cans.
The new generation of enhanced and functional waters features nuances that magnify the differences between Smartwater and Vitaminwater while forming the core branches of the family tree.
The concept behind Forto is to provide the caffeine of two cups of coffee in a 2 oz. shot. The liquid is made with organic and fair trade coffee and the package looks like a miniature version of the type of to-go coffee cup that you’ll find at many coffee retailers (the paper cup with the plastic sipper lid). On the surface, this sounds like an interesting approach.
Craft mixer brand Powell & Mahoney has completed its first round of outside investment, pulling in new capital from three sources, including Fenwick Brands, a middle market investor and operator focused on the consumer packaged goods space.
