Distribution Roundup: Australian Juice Brand Heads to Texas
Look no further than this week’s distribution roundup to get a read on trending beverage categories.
Juice Refined: Green Mustache Gets a New Look
Seeing an opportunity to extend the brand’s positioning, Green Mustache has released a revamp of its packaging and now sports the tagline, “Greens For All, Big & Small.”
Nirvana Spring Water Files Lawsuit, Nestlé Responds
The suit alleges that Nestlé breached a non-disclosure agreement (NDA) and engaged in anticompetitive practices that aimed to drive Nirvana out of business.
Cracking Costco: Insights on Sampling, Roadshows
With club/warehouse quickly emerging as an important channel for natural beverage companies, Kirstin Everard, a marketing & promotions expert, shares critical information on how to maximize the usefulness of Costco's in-house sampling and Roadshow programs in a new video series on BevNET Food and Beverage University.
Press Clips: A View of the Beverage Landscape
As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.
Review: Naturnique
Labeled as a dietary supplement, Naturnique Energizing Tea is promoted with the tagline, “Finally...Great Tasting Energy!” As for what’s inside the bottle, it’s basically a sugar-sweetened white tea product that’s enhanced with caffeine (from green tea extract), ginseng, and vitamins.
KeVita’s Take on Kombucha
KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.
Review: Purity Organic Superjuices
Made with fruits, roots and vegetables are sourced from organic farmers along the West Coast, Purity Organic's new “Superjuices" are pasteurized, shelf-stable juices that are formulated with ingredients often seen in cold-pressed, HPP varieties.
Hurricane Stevia: Coca-Cola Life Touches Down in Southeast
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. -- but only at The Fresh Market.
Success is a Passion Project
In a new video segment featured on BevNET FBU, Greg Fleishman, co-founder and President of Purely Righteous Brands, offers his take on why an entrepreneur's passion is so intimately tied to success.
Review: Evolution Fresh – New Organic Varieties
Evolution Fresh recently added two new products to its already extensive portfolio of juices and smoothies. Organic Avocado Greens Organic Splendid Carrot each launched as exclusives at Whole Foods and both products feature the brand's refreshed label design. Blended with on-trend ingredients such as chia, coconut water and turmeric, Evolution's desire to innovate definitely shines through.
Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New Coasts
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.
WhiteWave to Remove Carrageenan From Silk, Horizon
For the past few years, consumer advocates and policy research groups have publicly criticized the ingredient and linked it to gastrointestinal symptoms.
Limited Seats Remaining for BevNET FBU L.A.!
Seats for BevNET FBU L.A., the premier business education and networking event for early-stage food and beverage entrepreneurs, are filling up fast. Don’t miss your opportunity!