Since the debut of High Brew Coffee earlier this year, we've seen a couple other brands launch a canned cold-brew coffee line. One is Kohana, which in addition to the new line, revamped its graphics. The coffee comes in three varieties and appears to have what it takes to crack mainstream channels.
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
There are just four days left of early registration pricing for BevNET Live Winter ’14. If you are planning to attend, now is the time to register and take advantage of significant savings.
How the sale of 17 percent of Monster to Coke could have gone.
Though the segment of high pressure processed coconut waters is a relatively small one, companies in the space are nonetheless looking for ways to extend their brands with new flavor offerings, much like Invo has with the launch of two flavored varieties.
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
Q Ginger Beer is a beverage that was formulated to be used exclusively as a mixer. But trying it straight, the product is extremely drinkable on its own.
The concept behind Lumi's Honey Crisp Apple juice is straightforward and something that goes nicely with the not overly processed theme of HPP beverages: take a seasonal ingredient (organic honey crisp apples from Virginia) and make a limited release product.
For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.
We cleaned out the notebook with news in distribution, innovation and brand development from the heap of this year’s beverage attendees at Expo East.
An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.
The investment is intended for Runa to use both the cash infusion and MetaBrand’s long, varied reach to grow its drinks business.
